People Experience & Employee Engagement Intern

McDonald's Restaurants Limited; Brussel Hoofdstad; Hybrid; EUR 11,000 - 16,000; Full time

Benefits offered by this job

30% discount on McDonald’s products

Job summary

McDonald's Belgium is offering an internship in People Experience and Employee Engagement to support two initiatives: McD Connect and the Brand Ambassador Program. You will help create engaging content, coordinate communities, and assist with analytics across Belgium.

Ideal candidates are currently studying HR, communications or marketing, are fluent in Dutch and French (B2 level) with good English, and eager to learn in a hands-on environment at a growing Belgian SME backed by a multinational.

Qualifications

• Currently studying HR, communications, marketing or related field.
• Dutch and French are required with at least B2 in each language.
• Good command of English for day-to-day business communication.

Responsibilities

• Create, schedule and publish engaging content for employees across internal channels.
• Support campaigns to raise awareness and engagement.
• Assist with onboarding and adoption of internal platforms.
• Coordinate ambassador activations and track participation.
• Monitor engagement metrics and report insights.
• Support events and employee experience initiatives.

Skills

Content creation

Social media

Event planning

Microsoft Office

Dutch and French

English proficiency

Education

Currently studying HR/Commun/Marketing

Tools

Canva

Job description

People Experience & Employee Engagement Intern

McDonald's Restaurants Belgium NV · Diegem, Brussels Area

McDonald’s is the largest restaurant chain in the world and the most people-oriented enterprise around the globe. We are constantly looking for ways to reinvent ourselves in order to serve our customers better, every single day.
The recipe for success is a combination of a strong brand with a lot of freedom for local markets. Rooted in our Belgian society for more than 45 years, we feel particularly committed to our environment and partners. There are currently 131 McDonald’s restaurants in Belgium, run by 26 independent entrepreneurs (Franchisees). Because our business is growing fast paced, we are looking for talented people to reinforce our head offices that provide support to all restaurants.

Ingredients of this Job

At McDonald's Belgium, our people are at the heart of everything we do. Every day, thousands of restaurant employees help create great moments for our customers.

To strengthen employee engagement across our restaurants, we are looking for a passionate and creative intern to join our People Experience team and support two exciting initiatives:

• McD Connect, our employee engagement internal platform
• The Brand Ambassador Program, our community of employee advocates across Belgium

If you're interested in HR, communications, employer branding, community management and employee experience, this internship is for you.

As a People Experience & Employee Engagement Intern, you will help create engaging experiences that inform, connect and inspire restaurant employees across Belgium.

You will support the day-to-day management of McD Connect and contribute to the growth of our Brand Ambassador community while also working on broader People Engagement initiatives.

Your Menu

Internal Communication & Employee Engagement

• Create, schedule and publish engaging content for employees across internal communication channels.
• Support the development of communication campaigns that increase awareness, participation and engagement.
• Help bring company culture, people initiatives and employee stories to life through creative storytelling.
• Monitor employee interactions, feedback and trends to help strengthen engagement.
• Support the onboarding and adoption of new users on internal communication platforms.
• Help manage community engagement activities and employee communication moments throughout the year.

Social Media & Brand Ambassador Program

• Support the recruitment, onboarding and engagement of employee Brand Ambassadors across Belgium.
• Coordinate ambassador activations, challenges, campaigns and recognition initiatives.
• Monitor ambassador participation and support the growth of the community.
• Collect employee-generated content and success stories from restaurants.
• Support the creation of social media content showcasing employee experiences and company culture.
• Track social media activity and help identify opportunities to increase visibility and engagement.

Analytics & Insights

• Monitor engagement KPIs across communication channels and employee engagement initiatives.
• Analyze content performance, participation trends and community engagement.
• Transform data into actionable insights and recommendations.
• Support the preparation of reports, dashboards and presentations for leadership teams.
• Gather employee feedback and market best practices to continuously improve employee experience initiatives.

Project & People Experience Support

• Support the design and deployment of People Experience, Employee Engagement and Employer Branding initiatives.
• Coordinate projects across HR, Marketing and Communications teams.
• Assist with campaign planning, project follow-up and stakeholder coordination.
• Support the organization of events, activations and employee experience initiatives.
• Contribute to special projects aimed at enhancing company culture, employee engagement and employer reputation.

About you

We're looking for someone who is:

• Currently studying Human Resources, Communication, Marketing, or a related field.
• Passionate about employee engagement and company culture.
• Creative and comfortable creating content for digital platforms.
• Organized, proactive and eager to learn.
• Curious about employer branding and community management.
• Comfortable working with Microsoft Office and digital collaboration tools.

Language Skills

• Dutch and French are both required, with at least a B2 proficiency level in each language.
• Good command of English for day-to-day business communication.

Nice to have

• Experience with social media or content creation.
• Canva, or similar tools.
• Interest in analytics and reporting.

What you'll learn

During this internship, you'll gain hands-on experience in:

• Employee Experience
• Internal Communications
• Employer Branding
• Community Management
• HR Project Management
• Employee Engagement Analytics

What we have to offer you

• A great opportunity to grow professionally and develop practical skills;
• 30% discount on all McDonald’s products just for you;
• Working for an innovative and people-oriented Belgian SME, backed by a strong and leading multinational;
• A smile on your face every single working day.