Media Officer

Carrefour Belgium; Zaventem; Sur place; EUR 55 000 - 80 000; Plein temps

Avantages offerts par ce poste

Company car or mobility budget

Meal vouchers

Employee discounts

Hospitalization Insurance

Bicycle leasing

Smart Way of Working

Résumé du poste

Carrefour Belgium is seeking a Media Officer to drive the operational rollout, optimization, and monitoring of all media campaigns across online and offline channels. You will manage investments to maximize visibility of promotions and coordinate with Creative, Social Media & Influence teams to ensure 360 brand consistency.

The role requires a 5+ year track record in campaign management, strong knowledge of media ecosystems, and a data-driven approach.

Qualifications

• Bachelor's or Master's degree in Marketing/Communication
• 5+ years of campaign management experience preferably in a media agency
• Strong knowledge of media ecosystems and ability to brief and challenge a partner media agency
• Data culture with analytics tools knowledge (GA, Data Studio) and familiarity with ad platforms
• Fluent in French and Dutch and strong collaborative skills

Responsabilités

• Develop and challenge the 360 media plan with the media agency to maximize campaign performance and channel consistency
• Set specific budget allocations per channel and manage the operational rollout
• Translate media plan formats into creative requirements for the Creative & Production team and coordinate paid media investments
• Collaborate with Strategy teams and internal stakeholders across Carrefour Belgium
• Define KPIs, monitor them weekly, and deliver Post-Mortem reports with actionable recommendations
• Serve as SPOC for partners to test new formats and run Test & Learn projects

Connaissances

Campaign management

Media planning

Data analytics

Bilingual French & Dutch

Cross-functional collaboration

Formation

Bachelor's or Master's in Marketing/Communication

Outils

Google Analytics

Google Data Studio

Facebook Ads / Meta Business Manager

Pinterest Ads

TikTok Ads

DV360

Description du poste

Become part of Carrefour and meet our motivated team!

From our more than 700 stores or our headquarters, we are committed every day to satisfying our customers and working together toward our goal: Becoming the world leader in the food transition for everyone!

Mission

The Media Officer ensures the operational rollout, optimization, and follow-up of all our media campaigns (online and offline).

He/She manages investments to maximize the visibility of our commercial highlights.

As a central hub, you work in full synergy with the Creative, Social Media & Influence departments, as well as strategic teams, to ensure 360 brand consistency.

You initiate projects to support the Marketing Communication department and handle the day-to-day coordination of the allocated media budget.

Responsibilities

• Develop and challenge the 360 media plan in collaboration with the media agency to maximize campaign performance and consistency across channels (TV, Radio, (D)OOH, Social Ads, Programmatic, SEA, etc.).
• Jointly determine specific budget allocations per channel and manage the operational rollout.
• Translate media plan formats into clear creative requirements for the Creative & Production team, and coordinate paid media investments in alignment with the Social Media & Influence department.
• Participate in alignment phases with Strategy teams and collaborate with internal stakeholders across Carrefour Belgium.
• Define performance KPIs, proactively monitor them via weekly status updates, and coordinate the delivery of Post-Mortem reports with actionable recommendations.
• Act as the Single Point of Contact (SPOC) for partners to test new formats, set up Test & Learn projects, and propose solutions to improve digital tools.

Profile

• Bachelor's or Master's degree in Marketing/Communication, with at least 5 years of experience in campaign management (Online is required; knowledge of Offline is a plus), ideally gained at a media agency.
• In-depth knowledge of media ecosystems and a proven ability to direct, brief, and challenge a partner media agency on a daily basis.
• Strong data culture, solid knowledge of analytics tools (Google Analytics, Google Data Studio), and familiarity with campaign management platforms (Facebook Ads: Meta Business Manager, Pinterest Ads, TikTok Ads, DV 360, etc.).
• Excellent collaborative skills, team spirit, and an "Explorer" mindset that closely follows market trends and innovations.
• Strong analytical skills, organizational acumen, and high precision in tracking budgets and projects.
• Bilingual (French and Dutch).

Offer

• Contract: A full-time, permanent contract (CDI).
• Competitive Salary: Market-aligned remuneration package complemented by attractive fringe benefits, including:
• Company car or mobility budget - Meal vouchers - Employee discounts on purchases in our integrated Carrefour stores - Comprehensive hospitalization and/or outpatient insurance coverage - Bicycle leasing under favorable conditions (after 1 year of service).
• Flexibility: Smart Way of Working with flexible working hours and a healthy work-life balance.
• Development: Tailored training programs.
• Challenging Role: An engaging position within one of Europe's largest retail chains.

At Carrefour, we aim to attract and retain people of all generations and backgrounds, each bringing their own unique experience. We are convinced that this enables us to satisfy our customers and strengthen our performance and capacity for innovation. When you join Carrefour, you are invited to actively contribute to promoting our diversity policy.