Senior Media Planner & 360 Campaigns Lead

Carrefour Belgium; Zaventem; Sur place; EUR 55 000 - 80 000; Plein temps

Avantages offerts par ce poste

Company car or mobility budget

Meal vouchers

Employee discounts

Hospitalization Insurance

Bicycle leasing

Smart Way of Working

Résumé du poste

Carrefour Belgium is seeking a Media Officer to drive the operational rollout, optimization, and monitoring of all media campaigns across online and offline channels. You will manage investments to maximize visibility of promotions and coordinate with Creative, Social Media & Influence teams to ensure 360 brand consistency.

The role requires a 5+ year track record in campaign management, strong knowledge of media ecosystems, and a data-driven approach.

Qualifications

• Bachelor's or Master's degree in Marketing/Communication
• 5+ years of campaign management experience preferably in a media agency
• Strong knowledge of media ecosystems and ability to brief and challenge a partner media agency
• Data culture with analytics tools knowledge (GA, Data Studio) and familiarity with ad platforms
• Fluent in French and Dutch and strong collaborative skills

Responsabilités

• Develop and challenge the 360 media plan with the media agency to maximize campaign performance and channel consistency
• Set specific budget allocations per channel and manage the operational rollout
• Translate media plan formats into creative requirements for the Creative & Production team and coordinate paid media investments
• Collaborate with Strategy teams and internal stakeholders across Carrefour Belgium
• Define KPIs, monitor them weekly, and deliver Post-Mortem reports with actionable recommendations
• Serve as SPOC for partners to test new formats and run Test & Learn projects

Connaissances

Campaign management

Media planning

Data analytics

Bilingual French & Dutch

Cross-functional collaboration

Formation

Bachelor's or Master's in Marketing/Communication

Outils

Google Analytics

Google Data Studio

Facebook Ads / Meta Business Manager

Pinterest Ads

TikTok Ads

DV360

Description du poste

Carrefour Belgium is seeking a Media Officer to drive the operational rollout, optimization, and monitoring of all media campaigns across online and offline channels. You will manage investments to maximize visibility of promotions and coordinate with Creative, Social Media & Influence teams to ensure 360 brand consistency.

The role requires a 5+ year track record in campaign management, strong knowledge of media ecosystems, and a data-driven approach.