Marketing Specialist Italy

TVH Group; Waregem; Hybride; EUR 50 000 - 80 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Work from home options

20 days holiday + 12 WTR days (40-hour

Group and hospitalization insurance

Luncheon vouchers

Corporate restaurant

Résumé du poste

TVH Group is seeking an experienced Regional Marketing Manager to translate global and regional plans into localized strategies and to manage the regional marketing action plan and budget. You will lead e-commerce initiatives for the Italian region, drive omnichannel campaigns, and coordinate creative assets and events.

Collaboration with Sales and external agencies will be essential to regional growth and ROI.

Qualifications

• Minimum 3 years of professional experience in B2B, e-commerce and digital marketing.
• Fluent in English; Italian language knowledge is a plus.

Responsabilités

• Translate global & regional sales and product category plans into a localized marketing strategy.
• Own the regional marketing contact point, manage the action plan and allocated budget.
• Develop and execute an e-commerce-first strategy for the Italian region.
• Develop and execute omnichannel campaigns to grow the business and build customer loyalty.
• Create clear creative briefs for design teams and oversee production of assets.
• Organize and participate in local sales events, tradeshows, and customer visits.
• Collaborate with internal stakeholders and external agencies to support sales targets and regional growth.
• Analyze and report marketing performance to inform plan changes and ROI optimization.
• Lead super-regional and multi-regional projects and support new product/service launches.

Connaissances

Marketing strategy

Digital marketing

B2B marketing

E-commerce

Project management

Analytical mindset

Communication skills

Agility

Outils

Selligent

Salesforce

Drupal

Wordpress

Tableau

Description du poste

Key Responsibilities

• Regional Marketing Plan – Strategic Planning: Translate global & regional sales and product category plans into a localized strategy that resonates with the market.
• Ownership: Act as the single point of marketing contact for your region, owning the marketing action plan and managing the allocated budget. You act as a peer in conversations with Regional Sales Management.
• Market Intelligence: Develop a deep understanding of the Italian market, including trends, competition, and customer network structures. E-commerce Focus: Develop and execute an e-commerce-first strategy for the Italian region, ensuring the right content is delivered at the right time for maximum impact.
• Regional Campaign Execution – Omnichannel Execution: Develop and execute impactful omnichannel campaigns to grow the business and create customer loyalty. You ensure the tone of voice is culturally appropriate and commercially effective for the audience.
• Creative Asset Coordination: Translate marketing objectives into clear creative briefs for design teams. You will act as the primary point of contact for the production of digital, print, and multimedia assets, providing strategic oversight and feedback to ensure all creative deliverables meet their intended objectives.
• Event Management: Organize and actively participate in local sales events, tradeshows, and customer visits to strengthen the brand and expand the customer database.
• Stakeholder Collaboration: Liaise with internal stakeholders and external agencies (e.g., PR & advertising agencies) to ensure marketing efforts directly support sales targets and regional growth priorities. Collaborate closely with Centers of Excellence & marketing Excellence to integrate customer-centric strategies into regional marketing plans.
• Performance Monitoring – Analysis: Analyze, track, and report on the performance of marketing activities using available dashboards. You use these metrics as the basis for marketing plan changes and decision-making.
• Optimization: Continuously adapt your approach to maximize ROI, customer growth, and profitability within your region.
• Project Management – Super-regional and multi-regional projects: You lead super-regional projects as well as operational multi-regional projects. You occasionally test and support the roll-out of new feature launches and platform enhancements. New products and services: you support our Electronics department in bringing new services to market by rolling out a curated marketing plan mainly consisting of smaller fairs, advertising and marketing assets.

How to succeed / Your profile

• Experience: Minimum 3 years of professional experience, preferably with a focus on B2B, e-commerce and digital marketing.
• Languages: Fluent in spoken and written English; knowledge of Italian language is a plus.
• Marketing Expertise: Solid understanding of marketing strategy, tactics and best practices. You are comfortable managing multiple projects simultaneously, from digital campaigns to physical events.
• Tools: Hands‑on experience with marketing tools and software such as Selligent, Salesforce, Drupal, Wordpress and Tableau.
• Travel: Willingness to travel a few times a year to engage with customers and business stakeholders.
• Analytical Mindset: Strong ability to interpret marketing metrics to assess campaign performance and profitability.
• Communication: Strong communication skills with the ability to provide structural feedback and push back when needed.
• Agility: You approach challenges with a positive attitude, ensuring quality and accuracy in a fast‑paced environment.

What’s in it for you

• Flexible working hours, work from home possibilities, 20 days holiday and 12 WTR days within a 40‑hour week.
• You will become part of a people‑oriented company where your well‑being really matters.
• At our headquarters you will also discover our TVH Park, a green area where you can move around and have the possibility to relax, meet or have lunch.
• An attractive salary package with extra‑legal benefits such as group and hospitalization insurance, luncheon vouchers, corporate restaurant, ...
• An exciting position in an international company with a family atmosphere where people are at the center.
• People are at our heart. TVH is a global business with a family atmosphere, where people are at the center.
• We value clarity, mutual respect, kindness and open communication.
• Our people are down‑to‑earth, easy to work and engage with.
• We welcome differences and celebrate new ideas.
• Numerous opportunities for personal development, among other things through permanent guidance and professional (internal/external) training courses.
• Fun afterworks and other optional events (e.g. TVH Kaffee).

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well‑known for its unstoppable craving for innovation.