Marketing Specialist Italy

TVH; Waregem; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Work from home possibilities

20 days holiday

12 WTR days

Résumé du poste

TVH is seeking a Regional Marketing Specialist to develop and execute an omnichannel marketing plan for the Italian region. You will translate regional priorities into an effective digital strategy, manage the marketing budget, and act as the sole regional marketing contact.

You will coordinate with sales, design, and external partners, drive campaigns across channels, organize local events, and monitor performance to optimize ROI and growth. Fluency in English is required; Italian is a plus.

Qualifications

• Minimum 3 years of professional experience in B2B/digital marketing.
• Fluent in English; Italian knowledge is a plus.
• Solid understanding of marketing strategy, tactics and best practices.
• Hands-on experience with marketing tools such as Selligent, Salesforce, Drupal, Wordpress and Tableau.

Responsabilités

• Develop and execute regional omnichannel marketing plan for the Italian market.
• Own the marketing action plan and allocated budget; liaise with Regional Sales Management.
• Conduct market intelligence for trends, competition and customer network structures.
• Lead regional campaigns across digital, print and events with strong ROI focus.
• Collaborate with internal stakeholders and external agencies to support sales targets.

Connaissances

Digital marketing

Marketing strategy

Campaign management

Analytics

Project management

Communication

Outils

Selligent

Salesforce

Drupal

Wordpress

Tableau

Description du poste

As a Regional Marketing Specialist, you are responsible for developing and executing the omnichannel marketing plan for the Italian region.

You translate sales, product category, and market priorities into an effective (digital) marketing plan and implement it. You act as the specialist in all marketing domains and platforms- ranging from creative content creation and digital marketing to trade fairs and events - ensuring you monitor performance to continuously learn and optimize. You are comfortable navigating a diverse and complex stakeholder environment, keeping focus on activities with the highest impact and showing the necessary influencing skills to do so.

Key Responsibilities

Regional Marketing Plan

• Strategic Planning: Translate global & regional sales and product category plans into a localized strategy that resonates with the market.

• Ownership: Act as the single point of marketing contact for your region, owning the marketing action plan and managing the allocated budget.You act as a peer in conversations with Regional Sales Management.

• Market Intelligence: Develop a deep understanding of the Italian market, including trends, competition, and customer network structures.

• E-commerce Focus: Develop and execute an e-commerce-first strategy for the Italian region, ensuring the right content is delivered at the right time for maximum impact.

Regional Campaign Execution

• Omnichannel Execution: Develop and execute impactful omnichannel campaigns to grow the business and create customer loyalty. You ensure the tone of voice is culturally appropriate and commercially effective for the audience.

• Creative Asset Coordination: Translate marketing objectives into clear creative briefs for design teams. You will act as the primary point of contact for the production of digital, print, and multimedia assets, providing strategic oversight and feedback to ensure all creative deliverables meet their intended objectives.

• Event Management: Organize and actively participate in local sales events, tradeshows, and customer visits to strengthen the brand and expand the customer database.

Stakeholder Collaboration:

• Liaise with internal stakeholders and external agencies (e.g., PR & advertising agencies) to ensure marketing efforts directly support sales targets and regional growth priorities.

• Collaborate closely with Centers of Excellence & Marketing Excellence to integrate customer-centric strategies into regional marketing plans.

Performance Monitoring

• Analysis: Analyze, track, and report on the performance of marketing activities using available dashboards. You use these metrics as the basis for marketing plan changes and decision-making.

• Optimization: Continuously adapt your approach to maximize ROI, customer growth, and profitability within your region.

Project management

• Super-regional and multi-regional projects: You lead super-regional projects as well as operational multi-regional projects. You occasionally test and support the roll-out of new feature launches and platform enhancements.

• New products and services: you support our Electronics department in bringing new services to market by rolling out a curated marketing plan mainly consisting of smaller fairs, advertising and marketing assets.

How to succeed / Your profile

• Experience: Minimum 3 years of professional experience, preferably with a focus on B2B, e-commerce and digital marketing.

• Languages: Fluent in spoken and written English; knowledge of Italian language is a plus.

• Marketing Expertise: Solid understanding of marketing strategy, tactics and best practices. You are comfortable managing multiple projects simultaneously, from digital campaigns to physical events.

• Tools: Hands-on experience with marketing tools and software such as Selligent, Salesforce, Drupal, Wordpress and Tableau.

• Travel: Willingness to travel a few times a year to engage with customers and business stakeholders.

• Analytical Mindset: Strong ability to interpret marketing metrics to assess campaign performance and profitability.

• Communication: Strong communication skills with the ability to provide structural feedback and push back when needed.

• Agility: You approach challenges with a positive attitude, ensuring quality and accuracy in a fast-paced environment.

What’sinitforyou

Youwillbecomepart of apeople-orientedcompanywhereyourwell-beingreallymatters.Flexibleworkinghours,workfromhomepossibilities, 20daysholidayand12 WTRdayswithina 40-hour week. AtourheadquartersyouwillalsodiscoverourTVH Park, a green areawhereyoucanmovearoundandhavethepossibilitytorelax, meet or have lunch.Furthermore, wealsooffer:

• Anattractivesalarypackagewithextra-legalbenefitssuchasgroupandhospitalizationinsurance, luncheon vouchers, corporate restaurant, …

• Anexcitingpositioninaninternationalcompanywitha familyatmospherewherepeopleare atthecenter.

• Youare part of adynamicentrepreneurialteamthatisfast-growingandatthecenter ofthetransformation.

• Youarriveinaninnovative,progressiveandtechnologicalenvironment.

• Numerousopportunitiesforpersonal development,amongotherthingsthroughpermanentguidanceandprofessional (internal/external) training courses.

• Funafterworksandotheroptionalevents (e.g. TVHKaffee).

People are atourheart

TVH is a globalbusinesswitha familyatmosphere,wherepeopleare atthecenter. Wevalueclarity,mutualrespect,kindnessandopencommunication.Ourpeopleare down-to-earth, easytoworkandengagewith. Wewelcomedifferencesandcelebratenewideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

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