Marketing Specialist

MG Motor Europe; Antwerpen; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

Performance-based bonus

Pension plan / retirement savings

Insurance

Meal vouchers

Development opportunities

Job summary

MG Motor Belgium is seeking a Marketing Specialist to design, execute, and analyze multi-channel campaigns across Belgium and Luxembourg, reporting to the Marketing Manager. You will work at the intersection of brand building, performance marketing, and local dealer activations to drive MG growth for Belgium.

The role requires a marketing degree, 2–4 years’ automotive or FMCG experience, fluency in Dutch, French, and English, and strong digital and analytics skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field with 2–4 years of market experience.
• Fluent in Dutch, French, and English; written and spoken.
• Strong digital marketing, analytics, and content creation skills.

Responsibilities

• Develop, execute, and monitor multi-channel marketing campaigns.
• Support Belgian MG Brandstore/Dealer network alignment with national sales strategies.
• Create localized content across website and social channels while ensuring brand consistency.
• Manage lead generation campaigns and measure ROI using analytics tools.
• Coordinate automotive events, product launches, and press activations.
• Conduct market research and monitor Belgian automotive competitors for growth opportunities.

Skills

Digital marketing

Content creation

Analytics & reporting

Project management

Copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Creative Suite

CMS platforms

Google Analytics

HubSpot / CRM

MS Office

Job description

MG has been ahead of its time since the brand’s inception in the Morris Garages in 1924. MG’s parent company is SAIC Motor (Shanghai Automobile Industry Corporation). SAIC Motor is the 7th largest car manufacturer in the world and was the first automobile group in China with annual sales exceeding 7 million units. SAIC Motor’s affiliate automotive companies include Morris Garages (MG), Roewe and Maxus, but also SAIC Volkswagen, SAIC-GM, and others.

MG is designed with the European motorist in mind, offering sustainable, smart, functional, and affordable vehicles. They’re developed in MG’s design studios in Shanghai in cooperation with the advanced design studio in London, produced in China, and already available in various European countries. Now a new generation can choose a car from this iconic brand. Updated, electrified, recharged and ready for the future. For more information, please visit our website MG Motor EU www.mgmotor.eu

About the Role

As a Marketing Specialist at MG Motor Belgium, you will play a pivotal role in designing, executing, and analyzing multi-channel marketing campaigns across the Belgian and Luxemburg market. Reporting directly to the Marketing Manager, you will work at the intersection of brand building, performance marketing, and local dealer activations to drive growth for MG in Belgium.

Key Responsibilities

• Campaign Management: Develop, execute, and monitor integrated inbound and outbound marketing campaigns (digital, print, social media, and local events).
• Dealer & Trade Marketing: Collaborate with and support the Belgian MG Brandstore/Dealer network to align local marketing initiatives with national sales strategies.
• Content & Brand Consistency: Create engaging, localized content across various platforms (website, social channels, newsletters) while ensuring strict brand alignment.
• Lead Generation & Analytics: Manage lead generation campaigns, track conversion metrics, and utilize analytics tools (e.g., Google Analytics, HubSpot/CRM) to optimize campaign ROI.
• Events & Activations: Coordinate and assist in organizing automotive events, product launches, and press activations.
• Market & Competitor Insights: Conduct market research and monitor competitor activities within the Belgian automotive sector to identify growth opportunities.

Requirements & Qualifications

• Experience: Bachelor’s degree in Marketing, Communications, or a related field, combined with 2 to 4 years of proven experience in a similar marketing role (Automotive or FMCG/Retail experience is a plus).
• Language Skills: Trilingual fluency – Fluent in Dutch, French, and English (both written and spoken) is essential for this role in Belgium.
• Digital & Analytical Savvy: Solid understanding of digital marketing (SEO, SEA, Social Media, CRM) and experience with analytics tools (Google Analytics, CRM/HubSpot).
• Creative & Tool Proficiency: Experience with marketing software (e.g., Adobe Creative Suite, CMS platforms) and MS Office.
• Soft Skills: Excellent project management skills, detail-oriented, strong copywriter, and a collaborative team player who thrives in a fast-paced environment.

What We Offer

• A dynamic role within one of the fastest-growing EV brands in Europe.
• A competitive salary package tailored to your experience.
• Performance-based bonus plan.
• Comprehensive benefit package (Pension plan/Retirement savings, insurance, meal vouchers).
• Hybrid working arrangements and flexible work environment.
• Clear opportunities for continuous personal and professional development.

Location: Mechelen, Belgium

Reporting Structure: Reports directly to the Marketing Manager Belgium