Marketing Manager Transformation & Planning

Carrefour Belgium; Zaventem; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Full-time permanent contract

Company car or mobility budget

Smartphone with subscription

Cafeteria plan

Résumé du poste

Carrefour Belgium is seeking a Marketing Manager Transformation & Planning to define the activation strategy and lead the transformation of the omnichannel marketing plan. You will orchestrate the shift toward sustainable customer acquisition using data and agility to optimize the marketing mix.

You will plan and budget annual programs, drive cross-functional alignment, and lead a 5–6 person team in media planning, activations, and Brand/Content/SEO, while tracking ROI and acquisition metrics to

Qualifications

• Strategic and analytical mindset with data-driven approach.
• Strong change management skills and ability to drive frameworks.
• Extroverted, autonomous, solution-oriented and resilient.
• Proven leadership to foster collaboration among specialists.
• Flexibility with working hours and willingness to work from the office.
• Fluency in French and Dutch is required.

Responsabilités

• Plan and manage annual marketing plan and media budget across offline and online channels.
• Translate strategy into activation plans aimed at customer acquisition while maintaining short-term sales.
• Lead and develop a multidisciplinary team of about 5–6 experts in media planning, activations, and Brand/Content/SEO.
• Implement post-buy analyses to measure ROI and acquisition rates for continuous improvement.
• Ensure cross-functional alignment between teams, activations, and media agencies.

Connaissances

Strategic thinking

Analytical skills

Change management

Leadership

Communication

Flexibility

Description du poste

The Marketing Manager Transformation & Planning's mission is to define the activation strategy and lead the transformation of Carrefour Belgium's omnichannel marketing plan. As the true "architect" of the campaigns, you will orchestrate the strategic shift from a purely promotional dynamic to a sustainable focus on customer acquisition, utilizing data and agility to optimize the marketing mix. You act as the guardian of the plan.

Responsibilities

• Plan & Budget Management: Design and drive the annual marketing plan and the allocation of the media budget, ensuring an optimal balance between offline and online channels.


• Strategic Execution: Translate the strategy into concrete, disruptive activation plans that are primarily aimed at acquiring new customers, without losing sight of short-term sales.


• Team Leadership: Manage, coach, and develop a multidisciplinary team of approximately 5 to 6 experts in the fields of media planning, 360° activations, and Brand/Content/SEO.


• Performance Tracking: Implement systematic analyses (Post-Buy) for all campaigns to measure ROI and acquisition rates, enabling the continuous improvement of future plans.


• Cross-functional Alignment: Ensure transversal synchronization between teams (such as CMI and Brand), activations, and media agencies to guarantee coherence and balance.

Profile

• Strategic & Analytical: You possess a strategic "helicopter view" and can dive into data to draw clear conclusions.


• Change Management: You have strong change management skills, act as an ambassador for change and can create frameworks in an environment with little structure.


• Personality: You are extroverted, autonomous, solution-oriented, resilient, and not afraid to constructively challenge the statusquo.


• Leadership & Experience: You are a strong manager capable of fostering collaboration among specialists, and you have an excellent understanding of the operational reality within stores.


• Flexibility: You show great flexibility regarding working hours (meetings until 6:30 PM are not exceptional) and are willing to work from the office.


• Language Skills: Proficiency in both the French and Dutch languages is required.

Offer

• A full-time, permanent contract.


• An attractive salary package with fringe benefits: a company car or mobility budget, a smartphone with a subscription, a cafeteria plan, group insurance, 100% coverage for hospitalization and outpatient care insurance, meal vouchers, a performance-based bonus and an individual bonus, bicycle leasing on favorable terms (after one year with the company), a 20% discount on your groceries at our integrated Carrefour stores, a benefits program with numerous discounts at partners via Ekivita Edenred, and more.


• Tailor-made training and exceptional opportunities for growth and career development.


• An exciting job at one of Europe's largest retailers.