Marketing Transformation Architect & Activation Lead

Carrefour Belgium; Zaventem; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Full-time permanent contract

Company car or mobility budget

Smartphone with subscription

Cafeteria plan

Résumé du poste

Carrefour Belgium is seeking a Marketing Manager Transformation & Planning to define the activation strategy and lead the transformation of the omnichannel marketing plan. You will orchestrate the shift toward sustainable customer acquisition using data and agility to optimize the marketing mix.

You will plan and budget annual programs, drive cross-functional alignment, and lead a 5–6 person team in media planning, activations, and Brand/Content/SEO, while tracking ROI and acquisition metrics to

Qualifications

• Strategic and analytical mindset with data-driven approach.
• Strong change management skills and ability to drive frameworks.
• Extroverted, autonomous, solution-oriented and resilient.
• Proven leadership to foster collaboration among specialists.
• Flexibility with working hours and willingness to work from the office.
• Fluency in French and Dutch is required.

Responsabilités

• Plan and manage annual marketing plan and media budget across offline and online channels.
• Translate strategy into activation plans aimed at customer acquisition while maintaining short-term sales.
• Lead and develop a multidisciplinary team of about 5–6 experts in media planning, activations, and Brand/Content/SEO.
• Implement post-buy analyses to measure ROI and acquisition rates for continuous improvement.
• Ensure cross-functional alignment between teams, activations, and media agencies.

Connaissances

Strategic thinking

Analytical skills

Change management

Leadership

Communication

Flexibility

Description du poste

Carrefour Belgium is seeking a Marketing Manager Transformation & Planning to define the activation strategy and lead the transformation of the omnichannel marketing plan. You will orchestrate the shift toward sustainable customer acquisition using data and agility to optimize the marketing mix.

You will plan and budget annual programs, drive cross-functional alignment, and lead a 5–6 person team in media planning, activations, and Brand/Content/SEO, while tracking ROI and acquisition metrics to