Marketing Manager

DALI - Pipeline Monitoring; Oost-Vlaanderen; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

DALI - Pipeline Monitoring in Ghent is seeking a strategic marketing lead to define and execute our global marketing vision. You will translate company strategy into a plan, set priorities, and partner with management to drive international growth.

You'll build and lead a marketing team, shape our brand and partner ecosystem, measure ROI, and collaborate with Sales to fuel the pipeline. The role is hybrid, based in Ghent, with light travel.

Qualifications

• 5+ years of B2B marketing experience in technical/industrial/tech sectors.
• Proven ability to translate business goals into a concrete marketing plan.
• Strong capability to translate complex tech offerings into clear positioning.
• Strategic thinker who challenges management with ideas.
• Commercial mindset with track record of driving growth through marketing.
• Experience with marketing automation and CRM systems (HubSpot a plus).
• Fluent in English and Dutch; other languages are a plus.
• Willing to travel up to one week per quarter.
• Hybrid role based in Ghent; eligible to work in EU.

Responsibilities

• Set the direction: develop and own marketing strategy and plan aligned with goals.
• Think along with management: strategic sparring on positioning, markets, GTM and growth opportunities.
• Drive growth with Sales: define how marketing generates qualified leads and supports the sales pipeline.
• Position the brand: own brand and ensure consistency across markets and partners.
• Shape the partner ecosystem: define how international partners market DALI.
• Measure and steer: set marketing KPIs, evaluate ROI of campaigns and report to management.
• Build the team: set up processes, tools and partners; grow the team over time.

Skills

B2B marketing

Strategic thinking

Go-to-market planning

Brand positioning

CRM & marketing automation

HubSpot

Team leadership

English + Dutch

Tools

HubSpot CRM

Job description

Shape the marketing strategy of a growing tech company

DALI is at the start of its marketing journey, and we're looking for a strategic marketer to define where it goes. You'll translate our company strategy into a clear marketing vision and plan, set priorities and act as a sparring partner for management.

We won't tell you what to do. We expect you to challenge our thinking, bring new ideas and tell us where marketing can make the biggest impact. As DALI grows, you'll build and lead the marketing team that brings that strategy to life.

What you'll do

• Set the direction. Develop and own DALI's marketing strategy and plan, aligned with our business goals and international growth ambitions.
• Think along with management. Act as a strategic sparring partner on positioning, markets, go-to-market and growth opportunities.
• Drive growth with Sales. Define how marketing generates qualified leads and supports the sales pipeline, and align closely with Sales on targets and priorities.
• Position the brand. Own DALI's brand and positioning, and make sure we're represented consistently across all markets and partners.
• Shape the partner ecosystem. Define how our international partners market DALI, and give them the framework to do so effectively.
• Measure and steer. Set marketing KPIs, evaluate the ROI of campaigns, events and investments, and report to management.
• Build the team. Set up the processes, tools and partners needed for a scalable marketing organisation, and grow your own team over time.

What you'll love about working here

• A no-nonsense, fun and hard-working international tech environment where your ideas count and your voice is heard at management level.
• A key role in an innovative and growing scale-up, where you get the freedom to define marketing from the ground up.
• International exposure: you'll work with partners and markets across the world, with regular travel (about one week per quarter).
• Real personal growth: start as our strategic marketing lead and grow into building and leading your own marketing team.
• Competitive salary package
• Flexible working environment with focus on a good life balance (our founders know what it is to work internationally with kids).

Who we are looking for

• 5+ years of B2B marketing experience, ideally in a technical, industrial or tech environment
• A strategic thinker who can turn business goals into a concrete marketing plan
• Able to translate complex technical offerings into clear positioning and value propositions
• Proactive and opinionated: you bring ideas and dare to challenge
• Commercially minded, with a strong understanding of how marketing drives growth
• Comfortable working with management, Sales and external partners
• Experience with marketing automation and CRM (e.g. HubSpot) is a plus
• Ambition to lead and inspire a team
• Fluent in English and Dutch; other languages are a plus
• Willing to travel up to one week per quarter

Practical

• Hybrid role based in our Ghent office, with regular office presence
• You must be eligible to work in the EU. We do not offer visa sponsorship.