Marketing Brand Manager M/F

BE08 (FCRS = BE008) Sandoz NV; Diegem; Sur place; EUR 90 000 - 110 000; Plein temps

Résumé du poste

Sandoz NV in Belgium seeks a Local/Global Brand Marketing specialist to define product strategy and implement tactical plans in alignment with local and Global Marketing. The role involves leading integrated brand teams, developing promotional activities, and monitoring budgets to drive brand growth.

Collaborating with Marketing and Medical teams, you will identify market insights, coordinate central and regional marketing efforts, and ensure regulatory compliance across activities within the

Qualifications

• Cross Cultural Experience.
• Project Management.
• Operations Management and Execution.
• Skills: Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (PLM).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Responsabilités

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: Scout centers, KOLs and OLs by disease within assigned territory, Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.

Connaissances

Agility

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Customer Orientation

Digital Marketing

Healthcare Sector Understanding

Influencing Skills

Marketing Strategy

Negotiation Skills

Operational Excellence

Priority Disease Areas Expertise

Product Lifecycle Management

Product Marketing

Product Strategy

Stakeholder Engagement

Stakeholder Management

Strategic Partnerships

Languages: English

Description du poste

Job Description Summary

The role may operate as a Local Brand Manager or as a Global, Regional or Local specialist within a specific marketing sub-function. The position is responsible for defining the product strategy in alignment with local management and Global Marketing, and for developing and implementing supporting tactical plans and projects.

Major accountabilities

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with Marketing and Medical teams to maximize activities:
  • Scout centers, KOLs and OLs by disease within assigned territory
  • Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department)
• Ensure full compliance to all regulatory requirements

Minimum Requirements

• Work Experience: Cross Cultural Experience.
• Project Management.
• Operations Management and Execution.
• Skills: Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.
• Languages : English.

Skills Desired

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (PLM).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Our Purpose

Our Purpose here at Sandoz is pioneering access for patients. As the global leader in 'off-patent' high quality medicines, we are able to make medicine more affordable and accessible. Our broad global portfolio comprises of approximately 1,300 quality biosimilar and generic medicines, enabling us to provide more than 900 million patient treatments across 100+ countries per year, and while we are proud of this achievement, we have an ambition to do more! Powered by our talented and ambitious colleagues, who, in return for dedication and skills, experience a flexible, collaborative & inclusive culture where diversity of thought is welcomed and where personal growth is nurtured!