Manager, Digital Merchandising Packs (EMEA)

VF Corp.; Antwerpen; On-site; EUR 56,000 - 70,000; Full time

Benefits offered by this job

On site gym

50% discount card on VF brands

Inclusive international environment

Job summary

VF Corporation in Antwerp, Belgium, is seeking a Manager, Digital Merchandising Packs (EMEA) to shape the seasonal strategy for Packs across key DTC channels. You will own the seasonal buys for Kipling, Eastpak and Jansport, deliver performance insights, and partner with Digital Trade Managers to balance full-price and markdown dynamics.

You will connect Digital Trading with Product teams, ensuring proactive insight sharing and cross-functional alignment on initiatives.

Qualifications

• 3–5 years in e-commerce merchandising, buying or planning.
• Strong understanding of KPIs like sell-through, margin, AOV and ROS.
• Ability to translate data into actionable recommendations.

Responsibilities

• Lead seasonal buy for Kipling, Eastpak and Jansport, aligned with targets and inventory.
• Provide performance analysis and insights to support strategy and profitability.
• Own full-price vs markdown decisions and markdown planning with cross-functional teams.
• Collaborate with Planning, Buying, Marketing, Site Ops and Product teams.

Skills

E-commerce merchandising

Buying

Planning

Analytics

Education

Bachelor's degree in Business

Retail/Fashion Management

Job description

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Digital Merchandising Packs (EMEA) to join our DIGILAND team based in Antwerp, Belgium.

Let's talk about the role!

The Manager, Digital Merchandising Packs (EMEA) plays a critical role in shaping the seasonal PACKS strategy across EMEA digital DTC channels. This role leads the seasonal buy for Kipling, Eastpak and Jansport, delivers performance analysis, and partners closely with the Digital Trade Managers to ensure packs initiatives support both commercial goals and brand equity - with a strong focus on maintaining a healthy full-price vs. markdown balance. The role also acts as the key product knowledge link between Digital Trading and Product teams, ensuring proactive collaboration and insight sharing.

Core Responsibilities

• Seasonal Buy Ownership: Lead the seasonal buy process for Kipling, Eastpak and Jansport, ensuring alignment with commercial targets, inventory availability, and consumer demand. Define the seasonal buying strategy in collaboration with Planning and Buying, reflecting commercial priorities, consumer trends, and brand positioning. Prepare and present seasonal buy plans during GTM meetings, aligning cross-functional stakeholders. Build SKU- and week-level buy plans to enable performance tracking. Drive SMU product development brief to merchandising based on past performance insights.
• Performance Analysis & Insights: Analyse sales performance across KPIs: conversion, AOV, sell-through, margin, ASP, ROS, discount rate. Own seasonal key learnings post-season to inform future strategy. Weekly share-out of seasonal performance (Trade, Product, Collab teams): sell-through, best sellers, slow movers. Weekly quantity sell-out forecast using building blocks. Proactively share product performance insights across teams. Monitor returns and reviews in close collaboration with Digital Ops; share weekly recommendations.
• Markdown vs. Full-Price Strategy: Monitor full-price vs. markdown mix within pack performance and influence decision making on markdown activities with the Trade Managers. Take ownership of sale list creation for markdown periods in collaboration with Planning, leveraging historical data.
• Cross-Functional Collaboration: Act as analytical and strategic partner to the Digital Trade Manager. Collaborate with Planning, Buying, Marketing, Site Ops, and Product teams. Serve as the go-to person for product knowledge on .com and future key initiatives. Participate in bi-weekly team meetings (Trade team) to brainstorm actions for healthy seasonal performance. Co-own flow plan with Product team for product lifecycle and offline transitions.

Key Success Metrics

• Accuracy and commercial impact of seasonal pack buys
• Sell-through and margin performance of packs
• Conversion and AOV uplift from pack initiatives
• Full-price vs. markdown ratio improvement
• Quality and timeliness of reporting and insights
• Stakeholder alignment and satisfaction
• Effectiveness of seasonal forecasting and building block usage

Skills for Success

To succeed as Manager, Digital Merchandising Packs (EMEA), you should combine a strong analytical mindset with commercial and product instinct, translating performance insights into the right assortment, seasonal buys and trading decisions. You will bring 3-5 years of relevant experience in e-commerce merchandising, buying, planning or a similar commercial role, with a strong understanding of key commercial KPIs such as sell-through, margin, conversion, AOV, ASP and rate of sale and the ability to turn complex data into clear, actionable recommendations. Strong collaboration and influencing skills will enable you to effectively partner across Planning, Buying, Product, Marketing and Digital Trade teams, while keeping the consumer and brand at the heart of your decisions.

A Bachelor's degree in Business, Economics, Retail/Fashion Management, Merchandising or a related field is required; experience within apparel, footwear or accessories is an asset but not essential.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

This post is not eligible for relocation support

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités.

Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances.

VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à [e-mail].

Free to Be, Inclusion & Diversity As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

Hiring Range: €55,680.00 EUR - €69,600.00 EUR annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.