Manager, Performance Marketing Kipling

VF Corp.; Antwerpen; On-site; EUR 56,000 - 70,000; Full time

Benefits offered by this job

On-site gym

50% VF brand discount

Inclusive international environment

Discretionary bonuses and incentive机会

Job summary

VF Corp. seeks a Manager, Kipling Performance Marketing to lead the Kipling digital performance agenda from Antwerp. You will drive full‑funnel paid media strategy across search, shopping, social, YouTube and emerging channels, while collaborating with cross‑functional teams to hit growth and brand objectives.

You will own KPIs, dashboards and agency partnerships, and apply test‑and‑learn approaches to optimize ROAS and CVR. English fluency required; other European languages a plus.

Qualifications

• You should have 5+ years in digital and performance marketing with proven growth strategies.
• Strong analytical and budget management skills with a results‑driven mindset.
• Proficiency with GA, Google Ads, Meta Business Manager, GSC and MS Office.

Responsibilities

• Develop, execute and optimize full‑funnel campaigns across Paid Search, Shopping, Social, YouTube, TikTok and more.
• Define paid media KPIs, build dashboards and share actionable insights with stakeholders.
• Manage media agency relationships and coordinate multi‑platform campaigns.
• Collaborate with Brand, Trade, Finance and VF Central teams to align plans with financial goals.
• A/B test creatives, content and targeting to improve performance.
• Support CRM/digital media integration to grow first‑party data assets.
• Plan and track digital media investment against targets and Kipling’s brand identity.
• Stay ahead on AI applications and digital marketing best practices.

Skills

Digital marketing

Performance marketing

Budget management

Analytics

Stakeholder management

English fluency

Data-driven

Tools

Google Analytics

Google Ads

Meta Business Manager

Google Search Console

Microsoft Office

Job description

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium. Let’s talk about the role!

How You Will Make a Difference

You will achieve this by:

• Developing, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels.
• Defining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders.
• Managing media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives.
• Collaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities.
• Applying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance.
• Supporting CRM and digital media integration to grow and leverage the first‑party database, while partnering with the content team to develop high‑impact paid content.
• Planning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling’s brand identity.
• Staying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team’s digital expert.

Skills for Success

You should be a commercially minded and data‑driven digital marketing professional, with:

• A minimum of five years’ experience in digital and performance marketing, with strong knowledge of planning, execution, optimization, and growth strategies.
• Strong commercial acumen, analytical capability, and budget management skills, with proficiency in metrics such as CVR, CPC, and ROAS.
• Hands‑on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office.
• Excellent stakeholder management, communication, and presentation skills, with the ability to collaborate effectively across teams and agencies.
• A proactive and well‑organized approach, with the confidence to prioritize independently, manage expectations, and remain consumer‑ and results‑focused.
• Full professional fluency in English; an additional European language is a plus.
• A good understanding of how AI can be applied in digital marketing.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well‑being for all VF associates.

• A supportive feedback‑based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On‑site gym offering health and well‑being initiatives
• A discount card with 50% on all VF brands
• This post is not eligible for relocation support VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands.

Hiring Range: €55,680.00 EUR - €69,600.00 EUR annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

At Kipling, we believe in being seriously playful, positively stylish, and delightfully carefree. Our first priority is to assure you feel confident to live by your own rules. With you in mind, we create bags and lifestyle accessories that are designed to lighten your day.

If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].