Liquor Sales Specialist

Harding+; Brussel Hoofdstad; On-site; EUR 29,000 - 58,000; Full time

Benefits offered by this job

Accommodation provided onboard

Meals provided onboard

Travel opportunities

Visa support

Job summary

Harding+ is seeking a Liquor Sales Specialist to join onboard cruise retail teams worldwide. You will help guests discover and enjoy premium spirits, explain flavour profiles and make product recommendations, contributing to tastings, seminars and promotional events.

This hands-on role requires confident communication, knowledge sharing with the team and the ability to maintain visual standards and stock accuracy while driving sales.

Qualifications

• Strong knowledge of spirits and experience in a customer-facing environment.
• Experience in liquor retail, duty free, hospitality, mixology, bar work, brand ambassador work or premium retail.
• Fluency in English; additional languages would be an advantage.
• Ability to host or support tastings, demonstrations, seminars or promotional events.
• Motivation and ambition to achieve sales targets and maximise every sales opportunity.

Responsibilities

• Help guests discover, understand and enjoy our premium liquor range.
• Support tastings, seminars, in-store events and promotional activity.
• Maintain strong visual standards, accurate stock handling and compliance processes.
• Share product knowledge with the wider team.
• Approach guests naturally and convert sales.

Skills

Spirits knowledge

Customer-facing experience

Sales target focus

Team collaboration

Fluency in English

Job description

Turn your knowledge of spirits into standout guest experiences, from tastings and cocktail conversations to premium liquor sales at sea.
We’re looking for Liquor Sales Specialists to join our onboard retail teams, working on cruise ships around the world.
This role is for someone who knows their way around premium spirits and enjoys sharing that knowledge with others. You might come from a retail liquor background, duty free, hospitality, bar work, mixology or brand ambassador experience. What matters is that you can talk confidently about different spirits, explain flavour profiles, recommend products and create a tasting experience that guests remember.

About Harding+

Harding+ is a leading cruise retail business, working closely with cruise line partners and brand partners to make every cruise better. Our onboard boutiques offer guests a carefully selected range across liquor, fragrance, beauty, fashion, jewellery, watches, confectionery and logo products.
We are proud to have been recognised as Cruise Retailer of the Year in 2022, 2023 and 2025, reflecting our focus on excellent service, strong brand partnerships and memorable guest experiences.

What You’ll Do

As a Liquor Sales Specialist, you’ll be the person who helps guests discover, understand and enjoy our premium liquor range. You’ll introduce products with confidence, explain the difference between spirits, talk through flavour notes and make recommendations that feel relevant to the guest, whether they are buying a gift, choosing something for an occasion or treating themselves.
You’ll support tastings, seminars, in-store events and promotional activity, using these moments to create interest, start conversations and convert sales. You’ll be comfortable holding the attention of a small group, answering questions and making the experience feel relaxed, enjoyable and informative.
This is a hands‑on sales role. You’ll need to approach guests naturally, spot buying signals, suggest complementary products and keep momentum without making the interaction feel forced. You’ll also help maintain strong visual standards, accurate stock handling and compliance processes, while sharing your product knowledge with the wider team.

What You’ll Bring

We’re looking for someone with strong knowledge of spirits and experience using that knowledge in a customer‑facing environment.

You’ll Bring

• Experience in liquor retail, duty free, hospitality, mixology, bar work, brand ambassador work or premium retail
• Strong knowledge of different spirits, such as whisky, rum, gin, vodka, tequila, cognac or liqueurs
• Confidence discussing flavour profiles, serves, cocktail ideas, gifting options and brand stories
• The ability to host or support tastings, demonstrations, seminars or promotional events
• Motivation and ambition to achieve sales targets and maximise every sales opportunity
• A positive, team‑focused attitude and willingness to share knowledge
• Fluency in English; additional languages would be an advantage
• A good level of physical fitness, as the role involves being active throughout the day

What You’ll Get

• Competitive salary with target‑based commission
• Included Accommodation and meals provided onboard
• No household bills while you are working at sea
• Support with necessary visas and seafaring documents
• Dedicated in‑house training across sales, product and brand knowledge
• The opportunity to travel the world while earning
• Contracts of up to 6 months onboard, usually followed by 1 to 2 months at home between contracts
• On selected cruise lines, the opportunity to travel independently after your contract, with support for your return travel home afterwards