Hybrid Global Marketing Programs Director

Lyreco Group; Brussel; Hybride; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Performance bonuses

Hybrid working model (2 days/week)

Résumé du poste

Lyreco Group is seeking a Group Marketing Program Director to lead strategic physical and digital events across Lyreco’s markets. You will shape how Lyreco engages customers, partners, and key voices, and manage social media activity linked to events.

This role requires senior-level stakeholder management and leadership of agencies and influencers to drive brand relevance. The ideal candidate has 10–15+ years in event marketing or demand generation, with a proven track record from strategy to

Qualifications

• Master’s degree in Marketing, Communications or Business.
• 10–15+ years in event marketing or demand generation, at director level.
• Strong track record delivering physical and digital events from strategy to execution.
• Experience in social media to boost event visibility and content creation.
• Hands-on experience building webinars and training platforms for B2B audiences.
• Proven ability to align event strategy with group marketing and sales goals.

Responsabilités

• Define the events strategy and manage end-to-end execution.
• Lead selection, contracting and management of key event and creative agencies.
• Engage influencers and thought leaders to enhance Lyreco’s market relevance.
• Own attendee recruitment strategy and campaign communications.
• Draft event briefs and oversee launch planning and materials.
• Collaborate with Group Marketing & Digital Director and executives.

Connaissances

Event strategy

Stakeholder management

Social media management

CRM-driven lead gen

Webinars & training content

Formation

Master’s Degree in Marketing/Comms/Business

Outils

CRM platforms

Event management tools

Webinar platforms

Description du poste

Lyreco Group is seeking a Group Marketing Program Director to lead strategic physical and digital events across Lyreco’s markets. You will shape how Lyreco engages customers, partners, and key voices, and manage social media activity linked to events.

This role requires senior-level stakeholder management and leadership of agencies and influencers to drive brand relevance. The ideal candidate has 10–15+ years in event marketing or demand generation, with a proven track record from strategy to