Director, Global Marketing Programs & Events

Lyreco Switzerland AG; Brussel Hoofdstad; Hybride; EUR 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid working model

Performance bonuses

International work environment

Résumé du poste

Lyreco Switzerland AG is seeking a Group Marketing Program Director (F/M) to shape how Lyreco engages customers and partners across markets. You will lead strategic events and manage social media activity to reinforce the Lyreco brand.

Reporting to the Group Marketing & Digital Director, you will drive partnerships, influencer engagement, and agency performance while guiding cross-functional teams at senior levels across Europe.

Qualifications

• Master's Degree in Marketing, Communications, or Business is required.
• 10 to 15+ years of experience in event marketing or demand generation, including leadership at director level.
• Proven ability to design and deliver physical and digital events across markets.

Responsabilités

• Lead strategy and execution of Lyreco's group events across markets.
• Manage social media activity and content to support events and brand visibility.
• Direct strategic partnerships with agencies and influencers to drive brand relevance.
• Collaborate with senior leadership to align events with sales objectives and CRM journeys.
• Oversee budgets, vendor selection, and cross-functional governance for events.

Connaissances

Strategic leadership

Stakeholder management

Social media management

Content creation

CRM-driven demand gen

Event marketing

Communication

Cross-functional collaboration

International experience

Formation

Master's Degree in Marketing or related field

Outils

CRM systems

Webinar platforms

Description du poste

Lyreco Switzerland AG is seeking a Group Marketing Program Director (F/M) to shape how Lyreco engages customers and partners across markets. You will lead strategic events and manage social media activity to reinforce the Lyreco brand.

Reporting to the Group Marketing & Digital Director, you will drive partnerships, influencer engagement, and agency performance while guiding cross-functional teams at senior levels across Europe.