Go-to-Market Strategist: Customer Growth & Enablement

Allianz Benelux; Brussel; Sur place; EUR 55 000 - 85 000; Plein temps

Résumé du poste

Allianz Benelux is seeking a Go-to-Market Specialist to bridge strategy and execution across Belgium and the Netherlands. You will support product launches, campaigns, and customer journeys with a strong focus on messaging that resonates with customers and brokers.

The role involves collaboration with Product, Sales, Distribution, Marketing, and Communications to enable growth and richer market experiences.

Qualifications

• 2 to 5 years of experience in Go-to-Market, Marketing, or related field.
• Bachelor's degree in Marketing, Business Administration, Communications, or Economics.
• Excellent communication and content creation skills.
• Fluent in English; Dutch and/or French are considered a strong asset.
• Strong ability to translate strategy into actionable campaigns.

Responsabilités

• Support the development and execution of go-to-market initiatives across products, customer segments, and distribution channels.
• Create and coordinate commercial content, sales enablement materials, and campaign assets for brokers, customers, and sales teams.
• Translate product features and technical topics into clear, customer-focused value propositions and messaging.
• Ensure consistency of communication and market positioning across customer and broker touchpoints.
• Support product launches, commercial campaigns, and strategic business initiatives from concept to execution.
• Collaborate closely with Product, Sales, Distribution, Marketing, and Communications teams to deliver integrated commercial activities.
• Monitor campaign performance, gather market feedback, and provide insights to improve commercial effectiveness.
• Contribute to customer journey enhancements and digital engagement initiatives.
• Coordinate with external agencies and partners to ensure the high-quality delivery of communication materials and campaigns.
• Support continuous improvement by identifying opportunities to strengthen customer engagement and commercial impact.

Connaissances

Go-to-Market

Marketing

Commercial Excellence

Customer Experience

Sales Enablement

Formation

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Bachelor's degree in Economics

Description du poste

Allianz Benelux is seeking a Go-to-Market Specialist to bridge strategy and execution across Belgium and the Netherlands. You will support product launches, campaigns, and customer journeys with a strong focus on messaging that resonates with customers and brokers.

The role involves collaboration with Product, Sales, Distribution, Marketing, and Communications to enable growth and richer market experiences.