Global Marketing Specialist - Data-Driven & AI-Powered

Dow; Seneffe; On-site; EUR 80,000 - 105,000; Full time

Benefits offered by this job

Equitable base pay

Bonus opportunity

Health benefits

Vacation leave

Job summary

Dow is seeking a Senior Global Marketing Specialist in Belgium (Seneffe). You will build and deploy market insights, leveraging AI and Power BI, to support global marketing initiatives and demand generation strategies.

You will collaborate with Marketing Directors and regional leaders to translate market data into opportunities, manage data distribution, and drive cross-functional projects across the Coatings & Adhesives business.

Qualifications

• Bachelor's degree or equivalent; 3+ years of relevant experience.
• Experience in global marketing context and data-driven insights.
• Ability to work legally in the United States is not required for this Belgium role.

Responsibilities

• Collaborate with Marketing Directors on global market analysis requirements.
• Represent corporate initiatives tied to Competitive and Market Intel, incl. CMI Hub and AI insights.
• Work with commercial teams to analyze market data and competitive actions.
• Create insightful Power BI dashboards for marketers to access external market insights.
• Support digital demand generation strategy and LOM initiatives.

Skills

Market Research

Market Analysis

Communication

Artificial Intelligence

Education

Bachelor's degree

Tools

Power BI

CMI database

AI capabilities

Job description

Dow is seeking a Senior Global Marketing Specialist in Belgium (Seneffe). You will build and deploy market insights, leveraging AI and Power BI, to support global marketing initiatives and demand generation strategies.

You will collaborate with Marketing Directors and regional leaders to translate market data into opportunities, manage data distribution, and drive cross-functional projects across the Coatings & Adhesives business.