Global Event Marketing Lead

Mondeadditif; Heverlee; On-site; EUR 70,000 - 100,000; Full time

Job summary

Materialise in the Staff department is seeking an experienced Event Marketing Manager to own the end-to-end strategy, planning, coordination, and execution of our global and HQ events. You will blend strategic marketing thinking with operational precision to create integrated, on-brand events that drive measurable business impact.

You will collaborate with Marketing, Sales, and cross-functional teams to deliver assets, campaigns, and lead-handling processes, ensuring a seamless event experience

Qualifications

• 5+ years of experience in event marketing or a similar role.
• Strong strategic marketing mindset and cross-functional collaboration.
• Proven track record managing large-scale or international events end to end.
• Experience with lead capture, handover processes, and CRM integration.
• Familiarity with event platforms such as Cvent or Eventbrite.

Responsibilities

• Own event strategy and planning from concept to completion.
• Define clear objectives, audiences, and success criteria for events.
• Coordinate on-site activation, logistics, and post-event follow-up.
• Lead generation and pipeline contribution with defined handover to Sales.
• Collaborate with Marketing, Sales, Procurement, and other stakeholders.
• Conduct post-event evaluations and update playbooks for continuous improvement.

Skills

5+ years in event marketing or similar

Strategic marketing mindset

End-to-end event management

Cross-functional collaboration

Lead capture and qualification

Tools

Cvent

Eventbrite

Job description

Materialise in the Staff department is seeking an experienced Event Marketing Manager to own the end-to-end strategy, planning, coordination, and execution of our global and HQ events. You will blend strategic marketing thinking with operational precision to create integrated, on-brand events that drive measurable business impact.

You will collaborate with Marketing, Sales, and cross-functional teams to deliver assets, campaigns, and lead-handling processes, ensuring a seamless event experience