Freelance Content Creator

Ogilvy Social.Lab; Brussel; Sur place; EUR 42 000 - 64 000; Plein temps

Résumé du poste

Ogilvy Social Lab in Belgium is seeking a Content Creator to push the boundaries of social-first storytelling. You will become a full-stack maker, scripting, shooting, editing, and delivering high-quality content with autonomy.

Collaborate with Strategy/Intelligence to spot cultural trends and shape content for our agency’s own channels and client work. You will shape how Ogilvy Social Lab presents itself to the industry, driving creative excellence while staying ahead of trends and maintaining

Qualifications

• Native Dutch language required; English working knowledge
• Creativity and originality aligned with Ogilvy Social Lab
• Effective teamwork and communication within the creative team
• Curiosity for current trends in digital culture and advertising
• Insight into human behavior and audience motivation
• Strong sense of color and form for visual/creative input
• Ability to work under pressure and tight deadlines
• Interest in exploring industry award annuals for inspiration
• Desire to learn and upskill continuously
• Conceptualization for brave, world-class ideas

Responsabilités

• End-to-End Content Production (A to Z) — own ideas from spark to final execution
• The Maker Mentality — script, shoot, edit, and deliver content independently
• Collaborate with a team of content producers and creatives
• On-Set Execution — direct shoots for larger-budget productions
• End-to-End Ownership — manage smaller projects from concept to delivery
• Define and roll out a distinct internal/external content strategy for Ogilvy Social Lab
• Lead producer across all of Ogilvy Social Lab’s own social channels
• Create engaging content around award-winning work, culture, events, and talent initiatives
• Monitor global content trends and competitive activity to stay ahead
• Ensure content aligns with clients’ business goals and drives real results
• Be the guardian of content quality across outputs

Connaissances

Dutch (native)

English (good)

Creativity

Teamwork

Trend awareness

Audience insight

Color/visual sense

Deadline-driven

Willingness to learn

Conceptualization

Description du poste

ABOUT OGILVY SOCIAL.LAB

OgilvySocial.Labisn’tyour typical agency.We’rebuilt for the social age, understanding that socialisn’tjust another channel;it’swhere brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.

As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliverreal businessresults. We thrive on shaping the future of brand communications, pushingboundariesand setting the pace forwhat’snext in social-first marketing.

About the Role

As a Content Creator at Ogilvy Social Lab, you are at the absolute forefront of where the advertising industry is going. Content is no longer just a support mechanism. Today, it is the driving force of modern brand storytelling. In this role, you will transition from traditional creative ideation to becoming a full-stack maker. You will have the autonomy and with the Strategy/Intelligence department to spot cultural trends, pitch format ideas, and physically bring those concepts to life from A to Z.

You will be a key player in shaping how our clients show up in the digital world, while simultaneously taking the lead in defining how Ogilvy Social Lab presents itself to the industry.

Key Responsibilities

End-to-End Content Production (A to Z)

• Ownership of Ideas: Youare responsible forfinding social-first contentideas andtaking those ideas frominitialspark to final execution.
• The Maker Mentality: Youdon’tjust brief production; you produce. You will script, shoot, edit, and deliver high-quality content independently.

Creative Alignment & Team Collaboration

• Collaborate & Innovate: Brainstorm andbuild oncreative ideas alongside a talented team of content producers and creatives.
• On-Set Execution: Attend and help direct shoots when working on larger-budget, full-scale productions.
• End-to-End Ownership: Take full ownership of smaller-scale projects—from concept to final delivery—when working independently.

Directing Agency Strategy & Channels

• You will define,refineand roll out a distinct internal and external content strategy for the agency. Indeed, as the lead producer for Ogilvy Social Lab’s own social channels. You will create engaging, high-impact content centered around our award-winning work, agency culture, events, and talent initiatives.

Commercial, Strategic & Competitive Intelligence

• Strategic Ownership: Define, refine, and execute a distinct internal and external content strategy forOgilvySocial Lab.
• Brand Voice & Channels: Act as the lead producer across all of Ogilvy Social Lab’s own social channels.
• Creative Content Creation: Concept and produce high-impact, engaging content highlighting our award-winning work, agency culture, live events, and talent initiatives.
• Be Our Creative & Trend Radar- Keepa constant pulse on the global content landscape.You’lltrack how leading agencies and competitor brands are innovating, positioning yourself as our go-to expert on emerging social trends, formats, and best practices.
• Commercial & Story-Driven Mindset - Ensure every piece of content is rooted in a deep understanding of our clients’ business goals, commercial targets, and core messaging. Social content should be engaging, but it must also drivereal businessresults—creating work that both tells a story and moves the needle.

Guardians of Quality

• Together with the agency’s other Content Creator(s), you will act as the “guardian angel” of our content output. You will set,maintain, and champion the benchmark for what high-quality, impactful content creation looks like at Ogilvy.

Lastly, have fun

• The opportunities in this space areendless,you should want to explore them with curiosity, energy, and a sense of play. You view this shift not just as a job change, but as a playground for innovation.

Profile

• Proven experience in a similar role,demonstratingyour ability to contribute to creative excellence.

• Native or equivalent level of Dutch is mandatory. Good working knowledgeof English.

• Creativity and originality that align with the innovative spirit ofOgilvySocial Lab.

• Effective teamwork and communication skills, fostering collaboration within the creative team.

• A natural curiosity for current trends in popular and digital culture, coupled with foresight into future advertising landscapes.

• Insight into human behavior and motivational needs,demonstratinga deep understanding of your audience.

• A keen sense of color and form to contribute to the visual and aesthetic aspects of the creative process.

• Ability to work well under pressure, meeting tight deadlines whilemaintainingthe quality of work.

• Interest in immersing yourself in award annuals to explore and appreciate outstanding work in the field.

• A strong desireto learn and upskill,showcasinga commitment to personal and professional growth.

• Conceptualization skills that bring forth brave, fresh, and world-class ideas.