Founding Growth Marketer for Europe Brand & Growth

Vwala; Gent; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Equity (ESOP)

Unlimited vacation

Medical insurance

Learning budget

Meal vouchers (€10/day Belgium)

Flexible work hours

Résumé du poste

Vwala is building a European personal finance platform to help households manage money and reduce recurring expenses. We are a small, fast-growing team with Finn the mascot and a bold, calm, trustworthy brand voice.

You’ll own marketing strategy and execution, from brand to growth, and work closely with the founders to scale across Europe. You’ll lead brand, content, SEO, GEO, lifecycle comms and partnerships, shipping daily while measuring impact and iterating on what works.

Qualifications

• Experience leading growth for a consumer fintech or household finance product is ideal.
• Strong written and visual storytelling to build a memorable brand voice.
• Proven ability to own growth from brand to funnel, with metric-driven decisions.

Responsabilités

• Own and execute the end-to-end growth plan, aligning brand, content, SEO, GEO and lifecycle comms.
• Lead external partners for paid channels and steer the paid funnel from impression to signup.
• Develop and test creative concepts, formats and angles to differentiate the brand.
• Build partnerships and events that fit the brand and drive awareness.
• Own SEO and GEO strategy as core growth channels and measure impact.
• Ship daily: write, design, shoot, plan, and post, with data-driven iterations.

Connaissances

Growth marketing

Brand building

Content creation

SEO & GEO

Lifecycle emails

Paid acquisition

Analytics & measurement

Partnerships

AI-assisted working

Storytelling

Outils

Customer.io

GA4/Analytics

Figma

Description du poste

Vwala is building a European personal finance platform to help households manage money and reduce recurring expenses. We are a small, fast-growing team with Finn the mascot and a bold, calm, trustworthy brand voice.

You’ll own marketing strategy and execution, from brand to growth, and work closely with the founders to scale across Europe. You’ll lead brand, content, SEO, GEO, lifecycle comms and partnerships, shipping daily while measuring impact and iterating on what works.