Director of Sales

Aviato; Brussel; Sur place; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Electric company car

Laptop and mobile phone

Double holiday pay

13th-month bonus

Meal vouchers

Hospitalization and life insurances

Employee rates at IHG WiZiU

Career development opportunities

Résumé du poste

Crowne Plaza Brussels Airport is seeking a Director of Sales to lead the commercial strategy for an upscale hotel in Brussels. The role focuses on hunting new business, building strategic partnerships, and guiding a high-performing sales team across Corporate, MICE, Leisure, and Airline segments.

You will manage RFPs, leverage IHG’s global network, and drive growth through data-driven pipeline management. English is advantageous; fluency in French and Dutch is expected.

Qualifications

• Proven hunter with a track record of winning new business.
• 4+ years in hotel or hospitality sales, including leadership.
• Experience with Corporate, MICE and RFP management in international settings beneficial.
• Commercial, analytical, results-driven mindset and CRM pipeline discipline.
• Fluent in French and Dutch; English is a plus.

Responsabilités

• Lead and inspire a team of business developers with a hunting mindset.
• Prospect, negotiate and secure new local and international accounts.
• Manage the full RFP process and leverage IHG's global sales network.
• Grow Meetings & Events business by increasing conversions and client relationships.
• Use CRM and performance data to build a strong pipeline and measurable results.
• Coordinate with marketing to drive lead generation and brand support.
• Work with GM and operations to ensure premier client experiences.

Connaissances

Hunter mindset

Hotel sales experience

Team leadership

CRM proficiency

French & Dutch fluency

English a plus

Outils

CRM software

Description du poste

Lead Growth. Win Business. Shape the Future.

Crowne Plaza Brussels Airport is a market-leading upscale business hotel at the heart of Corporate Village, just minutes from Brussels Airport. Home to 315 guestrooms, 18 newly refreshed meeting rooms and one of Belgium's premier conference venues, the hotel welcomes a diverse international mix of corporate,
airline and MICE guests.
Are you a commercial hunter with a passion for hospitality? Do you thrive on winning new business, building strategic partnerships and leading high-performing sales teams? We're looking for an ambitious Director of Sales to lead the commercial strategy of our international hotel. This isn't an account management role—
it's a leadership position for someone who loves prospecting, negotiating and closing deals while leveraging the power of a global hotel network.

What you'll do
You'll drive business growth across Corporate, MICE, Leisure and Airline segments by:

• Leading and inspiring a team of business developers with a strong hunting mindset.
• Prospecting, negotiating and securing new local and international accounts.
• Managing the full RFP process and maximizing opportunities from IHG's global sales network.
• Growing our Meetings & Events business by increasing conversion and developing long-term client relationships.
• Using CRM and performance data to build a strong commercial pipeline and deliver measurable results.
• With the help of a marketing officer and/or an agency, leverage digital marketing, content and social media to fuel lead generation, reinforce brand identity and support commercial growth.
• Working closely with the General Manager and operational teams to ensure every client experience matches our commercial promise

Profiel

Who you are

• A proven hunter with a strong track record of winning new business.
• At least 4 years' experience in hotel or hospitality sales, including team leadership.
• Experience with Corporate, MICE and RFP management within an international environment is a strong advantage.
• Commercially driven, analytical and results oriented.
• Comfortable using CRM tools and managing a structured sales pipeline.
• Fluent in French and Dutch. English is a big asset.

Aanbod

What’s in it for you?
We offer much more than a sales leadership role—we offer the opportunity to shape the commercial success of one of Belgium's leading international hotels. You’ll benefit from:

• A full-time, permanent contract (38 hours/ week);
• Competitive salary, €150 monthly net allowance and performance bonus;
• Electric company car with charging card;
• Laptop and mobile phone;
• Double holiday pay & 13th-month bonus;
• Complimentary meals and €250 annual eco vouchers;
• Hospitalization and life insurances;
• Attractive employee rates at IHG Hotels & Resorts and WiZiU Hotels;
• Outstanding learning and career development opportunities within both the WiZiU Group and the Global IHG network.

Op basis van mijn huidige locatie or

Aviato-VDAB Vacaturenummer: 74371244

2026-08-13