Digital Paid & Performance Strategist

Tomorrowland; Antwerpen; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Globally recognized brand

Collaborative team culture

Room for initiative

Diverse projects with new technologies

Résumé du poste

Tomorrowland is a global entertainment brand seeking a Digital Paid & Performance Strategist to elevate online visibility and paid campaigns. The role focuses on developing strategies, managing budgets and optimizing across platforms to deliver measurable results.

You will collaborate with a creative team, translating data into actionable optimizations and ensuring accurate GA4/GTM measurement across campaigns. A dynamic, international environment awaits.

Qualifications

• Strategic thinker with a passion for digital marketing, performance and innovation.
• At least 5 years of experience in paid & performance marketing.
• Strong analytical skills and ability to translate data into clear optimizations.
• Familiarity with GA4, Google Tag Manager and performance tools.
• Clear communication and proactive insight sharing with the team.

Responsabilités

• Develop online strategies for a wide range of campaign objectives, including awareness, sales and e-commerce.
• Create clear briefings for creative teams regarding the required digital assets (banners, visuals, video, etc.).
• Manage campaign budgets and determine the most effective channel mix.
• Set up and manage digital campaigns across platforms such as Meta, Google Ads, TikTok and other relevant channels.
• Analyze campaign performance, implement optimizations and formulate recommendations for future campaigns.
• Ensure accurate measurement of all flows through GA4 and Google Tag Manager, from basic tracking to full implementations in collaboration with development teams.
• Conduct A/B tests to generate insights and continuously improve campaign performance.

Connaissances

Strategic thinking

Digital marketing

Paid & performance marketing

Analytical skills

Communication

Outils

GA4

Google Tag Manager

Description du poste

Tomorrowland is much more than a festival. As a global entertainment brand, we create stories, products and experiences that connect people all over the world. Driven by a deep belief in creativity, innovation and togetherness, we work every day on moments that last - moments that touch millions of fans worldwide. To further strengthen our digital impact and support our growth ambitions, we are looking for a Digital Paid & Performance Strategist who can take our online visibility and paid campaigns to the next level.

YOUR ROLE:

As a Digital Paid & Performance Strategist, you contribute to the digital roadmap for various brands within the Tomorrowland group. You ensure that the right message reaches the right audience at the right time, always with a strong focus on quality, innovation and results.

RESPONSIBILITIES:

• Developing online strategies for a wide range of campaign objectives, including awareness, sales and e-commerce.
• Creating clear briefings for creative teams regarding the required digital assets (banners, visuals, video, etc.).
• Managing campaign budgets and determining the most effective channel mix.
• Setting up and managing digital campaigns across platforms such as Meta, Google Ads, TikTok and other relevant channels.
• Analyzing campaign performance, implementing optimizations and formulating recommendations for future campaigns.
• Ensuring accurate measurement of all flows through GA4 and Google Tag Manager, from basic tracking to full implementations in collaboration with development teams.
• Conducting A/B tests to generate insights and continuously improve campaign performance.

MUST-HAVES:

• You are a strategic thinker with a strong passion for digital marketing, performance and innovation. You stay up to date with the latest trends, enjoy experimenting and get energy from creating impactful campaigns.
• Have at least 5 years of experience in paid & performance marketing.
• Possess strong analytical skills and are able to translate data into clear optimizations.
• Are familiar with GA4, Google Tag Manager and performance tools.
• Communicate clearly and proactively share insights with your team.
• Thrive in a dynamic environment and can switch priorities flexibly when needed.
• Enjoy collaborating with others and contribute positively to a warm, creative team culture.
• Feel at home in a young, international entertainment environment.

WE OFFER:

• At Tomorrowland, you will join an environment that challenges you to grow, experiment and contribute to meaningful experiences. You will have the opportunity to:
• Help build a globally recognized brand that continuously innovates.
• Collaborate with passionate colleagues who strive for excellence.
• Further develop your expertise through diverse projects, new technologies and plenty of room for initiative.
• Work in a culture where creativity, humanity and quality come together.