Digital Marketing Specialist

CareForce One; Vlaanderen; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

CareForce One seeks a Digital Marketing Consultant (Life Sciences) to support Belgian marketing teams on digital, customer experience and AI topics for a one-year, full-time freelance engagement.

You will partner on brand digital strategy, challenge existing practices, and connect stakeholders across marketing, websites, and third parties to improve HCP and patient experiences in a regulated environment.

Qualifications

• Proven experience in digital marketing in the healthcare/life science sector.
• Familiarity with the Belgian market.
• Fluent in French or Dutch and English.

Responsabilités

• Support Belgium marketing teams across multichannel activities (acquisition, emailing, webinars, digital campaigns, websites, social media).
• Understand the digital ecosystem to engage stakeholders and maximise HCP and patient experience.
• Collaborate with webmasters with CMS and tracking know-how.
• Propose differentiated digital solutions compliant with GDPR and regulatory requirements.

Connaissances

Digital marketing

Healthcare/Life Sciences

Belgian market

AI in marketing

Multichannel campaigns

GDPR knowledge

FR/NL & EN fluency

Outils

CMS

Web tracking

Website integrations

Description du poste

Do you have strategic digital marketing experience in Healthcare / Pharma / Life Sciences in Belgium?

We have a new freelance opportunity for a Digital Marketing Consultant - Life Sciences to strengthen the support of the Belgian marketing teams of a pharmaceutical leader, on digital, customer experience and AI topics (product launches).

This is a freelance engagement, full-time, for (at least) a one-year contract.

Expected Role

• Strategic marketing partner: co-build the brands' digital strategy (disease awareness and promotional activities), going beyond operational execution.
• Team challenger: question existing practices and push towards more ambitious standards
• HCP digital ecosystem facilitator: bring together stakeholders (marketing, communications, websites, third parties) around healthcare professionals' digital journeys.
• Digital capability: monitor and recommend emerging tools, channels and use cases, whether available internally or externally.
• Data-driven mindset: analyze performance indicators and turn them into actionable recommendations.

Key Responsibilities

• Support Belgium marketing teams across multichannel activities (acquisition, emailing, webinars, digital campaigns, websites, social media, congresses...)
• Understand the digital ecosystem as a whole (tools, data, regulatory constraints) to engage effectively with all stakeholders to maximize HCP and patient experience.
• Have sufficient technical grounding in CMS, tracking and integrations to collaborate effectively with webmasters
• Contribute to a culture of digital innovation across affiliates by proposing differentiated solutions that comply with regulatory requirements (GDPR).

Desired Skills & Experience /Qualifications

• Proven experience in digital marketing in the healthcare/life science sector.
• Familiarity with the Belgian market
• Fluent in French or Dutch and English
• Strong interest in, and up-to-date knowledge of AI applied to marketing and customer experience.
• Excellent interpersonal skills and ability to challenge tactfully.
• You are flexible and can adapt to changing priorities.
• You have a strong focus on your priorities and can deliver on time.
• Ability to work independently in a cross functional environment.
• You are a team player with strong interpersonal and communication skills.