Digital Marketing Manager

Atlas Copco Airpower N.V.; Antwerpen; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health insurance

Paid leave

Retirement benefits

Global job opportunities

Résumé du poste

Atlas Copco Airpower N.V. in Antwerp is seeking a Digital Marketing Manager to shape and implement a strategy for Marketing Automation and Conversational Marketing within the Power Technique Business Area.

You will report to the Digital Customer Journey Manager and lead a team of experts guiding key marketing initiatives. Define short-, mid- and long-term plans, collaborate with Customer Centers and PT IT, set KPIs, manage the budget, and drive adoption of new capabilities.

Qualifications

• 5-10 years of experience in digital marketing or a closely related field.
• Strong bridge builder who aligns across divisions, customer centers and IT.
• Excellent project and stakeholder management skills.
• Able to translate feedback into strategic actions and KPIs.

Responsabilités

• Define and implement strategy for Marketing Automation and Conversational Marketing.
• Lead a team of experts and act as project lead for related initiatives.
• Collaborate with PT IT in an Agile way, setting priorities and tracking progress.
• Define KPIs, manage the budget, and monitor impact across the business.

Connaissances

Digital marketing

Stakeholder management

Project management

Leadership coaching

Marketing Automation

Conversational Marketing

Description du poste

Marketing Atlas Copco Group Belgium Antwerp

As a Digital Marketing Manager at Atlas Copco Group, your mission will be to shape and implement a comprehensive strategy for Marketing Automation and Conversational Marketing within the Power Technique Business Area.

Reporting directly to the Digital Customer Journey Manager, your leadership will play a pivotal role in steering our marketing efforts to new heights.

You will define and implement the short-, medium-, and long-term strategy for Marketing Automation and Conversational Marketing, while leading a team of experts and acting as project lead for related initiatives. By collecting feedback from stakeholders and translating it into actionable processes and functionalities, you will ensure our solutions continue to evolve in line with business needs.

Working closely with PT IT, you will collaborate in an Agile way using DevOps boards, setting priorities and ensuring the progress of projects. You will define KPIs and success metrics, manage the budget transparently, and monitor the overall impact of initiatives across the business.

A key part of the role is aligning and collaborating with stakeholders across Customer Centers, Divisional Teams, and PT IT. You will inspire and support business stakeholders with innovative ideas and help drive adoption of new capabilities and ways of working.

In addition, you will focus on building and strengthening your team by defining clear roles and responsibilities, creating an environment where people can grow and thrive.

You will work closely with the broader Digital Customer Experience (DCX) team to deliver engaging customer experiences and support the continued digital growth of the Power Technique Business Area.

To succeed, you will need

At Atlas Copco Group, our slogan for various positions is "hire for attitude & train for skill". We train you for these positions through on-the-job-training. Do you only partly meet the profile as outlined below? No problem! We still encourage you to apply and take this opportunity. Who knows, on-the-job-training may be available for you for this position.

• You have 5 - 10 years of experience in digital marketing or a closely related field.
• You are a strong bridge builder who aligns easily across divisions, customer centers, and with the IT
  department
• You have excellent project and stakeholder management skills
• You listen actively, gather feedback, and translate it into strategic actions. You implement this strategy and
  follow up on KPI's and accountibility in your team.
• You understand Marketing Automation andConversational Marketing conceptually andcan manage your
  team members to take it on functionally
• You are comfortable leading and coaching your team

In return, we offer

At Atlas Copco Group you will join an international and diverse environment with specialists from different disciplines. Our culture is rooted in Swedish values, which includes a family feeling, respect and diversity. We invest in our employees' development and well-being, and we provide a flexible work-life balance. With our inclusive and caring environment, you get the support and inspiration you need to grow. Here, your ideas are embraced, and you never stop learning.

You will have a comprehensive onboarding program, including guidance by a personal godmother/godfather. You will also have access to global job opportunities, as part of the Atlas Copco Group. We offer an interesting compensation and benefits package, including health insurance, paid leave and retirement benefits.

Job location

This role offers a hybrid working arrangement, allowing you to split your time between working remotely from home and being
on-site at our Portable Air, Atlas Copco Airpower offices in Antwerp, Belgium (BE).

Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers' success. Our four business areas offer technologies for air and gas compression, vacuum and abatement, automated assembly and quality control, mobile energy management and power generation as well as portable and industrial flow technologies.In 2024, Atlas Copco Group had revenues of BSEK 177 and at year end about 55 000 employees.