Digital Marketeer

Startup Atlas; Gent; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Healthcare benefits plan

Collective (Wintercircus) membership

Employee Stock Option Plan (ESOP)

Team drinks and events

Job summary

Startup Atlas is seeking a hands-on Digital Marketer to own and scale Donna's digital growth engine, focusing on buyer journeys, experimentation, and conversion to drive qualified pipeline.

You'll lead digital channels (SEA, LinkedIn, SEO, email), collaborate with Sales and Product, and translate positioning into high-performing campaigns. This hybrid Ghent-based role offers a competitive salary and opportunities in an international startup ecosystem.

Qualifications

• 3–5 years of digital marketing experience in SaaS/B2B.
• Experience owning paid digital channels in a B2B context.
• Strong understanding of buyer journeys, conversion optimization, and experimentation.
• Hands-on HubSpot experience with email and lifecycle campaigns.
• SEO fundamentals and evolving search behavior.
• Ability to build and iterate landing pages using no-code or CMS tools.
• Data-driven, pragmatic and able to work in a fast-moving environment.

Responsibilities

• Ownership and optimization of digital marketing channels including SEA, LinkedIn Ads, SEO, and email marketing.
• Accountability for digital-sourced pipeline, conversion rates, and funnel performance.
• Execution of targeted, account-based digital campaigns aligned with sales priorities.
• Design and optimization of end-to-end buyer journeys across awareness, consideration, and decision stages.
• Hands-on execution of email and lifecycle campaigns in HubSpot.
• Design and execution of growth experiments to validate hypotheses.
• Continuous conversion rate optimization across ads, landing pages, and email flows.
• Creation, testing, and iteration of ad creatives, messaging, and landing pages for buyer personas.
• Performance tracking and reporting across traffic, engagement, conversion, and pipeline contribution.

Skills

Digital marketing

Buyer journey optimization

Experimentation

Tools

HubSpot

Job description

The only AI assistant for field sales, helping teams turn wasted time into more closed deals by automating admin tasks, integrating with CRMs, and providing proactive guidance.

We’re looking for a hands-on Digital Marketer to own and scale Donna’s digital growth engine. This role focuses on buyer journeys, experimentation, and conversion to drive qualified pipeline through digital channels.

Job Description

Hybrid

• Marketing

Bring Donna’s AI for field sales to life: own product positioning, GTM launches & high-impact content that drives adoption, revenue and love from global sales teams.

We’re looking for a hands-on Digital Marketer to own and scale Donna’s digital growth engine.

This is a role for someone who thinks in buyer journeys, experimentation, and conversion, not isolated channels. You’ll be responsible for how buyers discover Donna online, how they move through our digital touch points, and how digital contributes to qualified pipeline.

You’ll work closely with sales, product, within the marketing team to translate Donna’s positioning into high-performing digital campaigns and experiences.

What you’ll be doing

• Ownership and continuous optimization of digital marketing channels including SEA, LinkedIn Ads, SEO, and email marketing
• Accountability for digital-sourced pipeline, conversion rates, and funnel performance
• Execution of targeted, account-based digital campaigns aligned with sales priorities, target accounts, and buying committees
• Design and optimization of end-to-end buyer journeys across awareness, consideration, and decision stages
• Hands-on execution of email and lifecycle campaigns in HubSpot
• Design and execution of structured growth experiments to validate hypotheses and unlock new opportunities
• Continuous conversion rate optimization across ads, landing pages, and email flows
• Creation, testing, and iteration of ad creatives, messaging, and landing pages that resonate with distinct buyer personas
• Performance tracking and reporting across traffic, engagement, conversion, and pipeline contribution

Job requirements

• Have 3-5 years of experience in digital marketing (SaaS / B2B experience is a plus).
• You have experience owning and optimizing paid digital channels in a B2B context (SaaS is a plus)
• You have a strong understanding of buyer journeys, conversion optimization, and experimentation
• You have hands-on experience with HubSpot, including building and optimizing email and lifecycle campaigns
• You understand SEO fundamentals and evolving search behavior (including AI-driven discovery)
• You’re comfortable building and iterating landing pages using no-code or CMS tools
• You are data-driven, pragmatic, and comfortable working in a fast-moving, ambiguous environment

Why you’ll love It here

• You’ll help define the category of AI for field sales, one of the most underserved, high-impact segments in B2B.
• You’ll work side by side with the founders and GTM leadership.
• You’ll see your work make a real impact fast: from product launches to live customer wins.
• Competitive salary, flexibility, and the energy of a growing international startup.

What you can expect

• Impact: Be part of an early-stage rocket ship startup where your contributions directly shape the company’s success. We’re moving fast, with crazy clients already signing up, so every line of code and every idea you bring has immediate impact.
• Growth: Join a rocket ship at the scale-up stage: learn from seasoned entrepreneurs and grow your career as we expand globally. The speed at which we’re onboarding clients means you’ll learn more in months than most do in years.
• Culture: Join a collaborative and supportive team that values innovation, creativity, and fun.
• Ecosystem: As a part of the Donna team, you’ll become a part of the Ghent tech ecosystem and a member of the StarApps and Wintercircus ecosystem.

Next to the above very awesome perks, we offer a competitive salary with the following benefits:

• Healthcare benefits plan
• A membership to the Collective (Wintercircus)
• Employee Stock Option Plan (ESOP)
• Team drinks and events (like teambuildings, dev days, our off-site hackathons)