CRM & Website Content Marketer: Drive Email & Web Growth

Merchery; Brussel; Sur place; EUR 42 000 - 60 000; Plein temps

Résumé du poste

Merchery is seeking a Content Marketer to own CRM email communications and website content, driving engagement across both channels from its Ixelles, Belgium base. You’ll craft emails, blog posts, and web pages, shaping HubSpot workflows and testing components to optimise performance.

The role collaborates with Growth and Content Managers, operating at the crossroads of Sales, Marketing and Product, with a data-centric, design-aware approach and potential growth into broader responsibilities as

Qualifications

• Master’s degree in a relevant field (Business, Marketing, Communications, or similar)
• Strong experience with CRM tools and email marketing
• Hands-on CMS experience and content creation
• Understanding lifecycle stages, journeys, segmentation, and retention
• Proven track record on lead generation campaigns and delivering results
• Excellent writing skills with ability to engage readers
• Fluent in English and at least one of German, French, Dutch or Spanish

Responsabilités

• Design and send email campaigns for acquisition and retention
• Lead newsletter strategy by region, demographics, and lifecycle stage
• Create, translate, and optimize email materials
• Integrate product updates into communications for launches and seasonal trends
• Collaborate with Content Manager on design and calendar
• Manage CRM workflows, lists, properties, and templates
• Run A/B tests to optimize CTAs, messaging, timing and formats
• Maintain email deliverability and database hygiene
• Update website content, landing pages, and case studies
• Localize website content for main regions and SEO alignment
• Coordinate with Growth to publish blog posts
• Quality-check merchery.co for errors and inconsistencies

Connaissances

CRM tools

Email marketing

Web CMS

Lifecycle marketing

A/B testing

Email design

Content writing

Formation

Master's degree

Outils

HubSpot

Salesforce

Attio

CMS

Description du poste

Merchery is seeking a Content Marketer to own CRM email communications and website content, driving engagement across both channels from its Ixelles, Belgium base. You’ll craft emails, blog posts, and web pages, shaping HubSpot workflows and testing components to optimise performance.

The role collaborates with Growth and Content Managers, operating at the crossroads of Sales, Marketing and Product, with a data-centric, design-aware approach and potential growth into broader responsibilities as