CRM & Loyalty Analyst, Brussels (accomplished)

Smart Connections; Zaventem; Sur place; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

13th month salary

Résumé du poste

IKEA Belgium is seeking a CRM & Loyalty Analyst to provide customer analytics and insights, defining offerings to attract, retain and engage customers, and to increase lifetime value. You will collaborate with marketing and CRM teams to deliver data-driven insights and actionable recommendations across multiple customer groups.

You will work with SQL, R or Python to run analyses, model outcomes, and communicate results effectively to stakeholders, supporting local loyalty initiatives and

Qualifications

• Bachelor or Master in Business Intelligence, Marketing Analytics, Statistics, Mathematics or Psychology.
• Ability to perform advanced analysis, derive insights from customer data and communicate clearly.
• Experience with SQL, R or Python for analytics and modelling.
• Curiosity about loyalty programs and CRM; strong analytical mindset.

Responsabilités

• Act as a member of the Marketing team and contribute to marketing plan/output to meet objectives.
• Drive statistical analysis and data modelling to create insight-led offers for engagement.
• Analyze performance and optimize local loyalty offerings and engagement across customer groups.
• Collaborate with central CRM Hub on data/analytics and performance of engagement activities.
• Work with stakeholders to ensure alignment and maximize impact of CRM initiatives.

Connaissances

Data governance

Data analysis

Statistical modelling

Advanced analysis

Communication

Interpersonal skills

Customer behaviour insights

Formation

Bachelor's or Master's in BI / Marketing Analytics

Statistics / Mathematics / Psychology

Outils

SQL

R

Python

Description du poste

CRM & Loyalty Analyst

Workingat IKEA in Brussels! Providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value. Challenging, or what?

In the role as CRM & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value.

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
• Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
• Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.

Your profile

• Deep knowledge of data governance, data analysis and statistical modelling.
• Bachelor or Masters degree in Business Inteligence, Marketing (Inteligence), Statistic, Mathematics, Psychology or a similar field.
• The ability to perform advanced analysis, draw conclusions from customer data and communicate effectively.
• Experience in working with SQL, R or Python.
• Keen to learn new tools and models and motivated to share your knowledge with IKEA peers.
• Strong prioritization and organization skills, a great eye for detail, a critical mindset and a curious attitude.
• Curious for customer behavior in relation to loyalty programs and CRM and have broad knowledge of performance marketing metrics.
• Motivated by increasing customer lifetime value and customer satisfaction by applying a customer first mindset.
• Strong interpersonal skills with the ability to build trustful relationships.
• Knowledge of English and French or Dutch.

What can you expect from IKEA?

• A challenging role in providing spot-on insights and advices.
• A competitive salary,36 hours/week and an expanded renumeration package (incl. 13th month).
• A young and strongly motivated team.
• Great options for personal development.

Waarom je bij ons solliciteert

On behalf of IKEA Belgium, Smart Connectionsexecutes the recruitment and selection process for this CRM & Loyalty Analyst vacancy.