Loyalty & CRM Analytics Lead

Smart Connections; Zaventem; Sur place; EUR 55 000 - 75 000; Plein temps

Description du poste

CRM & Loyalty Analyst

Workingat IKEA in Brussels! Providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value. Challenging, or what?

In the role as CRM & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value.

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
• Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
• Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.

Your profile

• Deep knowledge of data governance, data analysis and statistical modelling.
• Bachelor or Masters degree in Business Inteligence, Marketing (Inteligence), Statistic, Mathematics, Psychology or a similar field.
• The ability to perform advanced analysis, draw conclusions from customer data and communicate effectively.
• Experience in working with SQL, R or Python.
• Keen to learn new tools and models and motivated to share your knowledge with IKEA peers.
• Strong prioritization and organization skills, a great eye for detail, a critical mindset and a curious attitude.
• Curious for customer behavior in relation to loyalty programs and CRM and have broad knowledge of performance marketing metrics.
• Motivated by increasing customer lifetime value and customer satisfaction by applying a customer first mindset.
• Strong interpersonal skills with the ability to build trustful relationships.
• Knowledge of English and French or Dutch.

What can you expect from IKEA?

• A challenging role in providing spot-on insights and advices.
• A competitive salary,36 hours/week and an expanded renumeration package (incl. 13th month).
• A young and strongly motivated team.
• Great options for personal development.

Waarom je bij ons solliciteert

On behalf of IKEA Belgium, Smart Connectionsexecutes the recruitment and selection process for this CRM & Loyalty Analyst vacancy.