Creative Design Lead

Skyline Communications; Izegem; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

Skyline Communications is seeking a Creative Director to lead campaigns and brand initiatives from concept to delivery. You will shape visual language, oversee a small creative team, and collaborate with marketing leadership to ensure strategic alignment across digital channels.

Strong portfolio and experience with generative AI tools are essential to produce on-brand, high-impact visuals and copy at scale.

Qualifications

• Portfolio demonstrating strong conceptual thinking.
• Proven ability to direct others: brief a team, give feedback, elevate output.
• Strong experience across digital formats: social media, web, email, video.
• Proficient in tools: Adobe Creative Suite, Figma, Canva.
• Fluent with generative AI tools and integrate AI into creative workflow.
• Strong aesthetic sense and ability to protect brand identity.

Responsabilités

• Lead the creative process for campaigns and brand initiatives from concept to delivery.
• Audit and guide the creative team to meet quality and strategy standards.
• Collaborate with Head of Marketing to ensure alignment with strategy.
• Prototype and visualize concepts using AI-powered tools.
• Build and maintain AI prompt libraries and templates.
• Ensure AI-generated content is refined, on-brand, and production-ready.

Connaissances

Art direction

Creative design

Team leadership

Digital formats

Adobe Creative Suite

Generative AI fluency

Outils

Adobe Creative Suite

Figma

Canva

Description du poste

Overview

This is a creative role first and foremost. We're not looking for a prompt engineer, a tech specialist, or someone who has swapped craft for shortcuts. We're looking for someone whose creative expertise makes their use of AI exceptional — not the other way around. The best AI output doesn't come from the best prompts. It comes from the deepest creative knowledge.

Nice to meet you!

About the Role

We're an international software company with a creative, digital‑first marketing team that produces a high volume of content across campaigns, social media, video, email, web, and more. We have strong executional talent, but what we're missing is someone who can take the creative lead: conceptualize campaigns, own visual direction, and use AI as a genuine creative instrument to accelerate and elevate what the whole team produces.

Creative Direction & Concept

• Lead the creative process of campaigns, content series, and brand initiatives from concept to delivery.
• Develop original creative ideas — from single assets to fully integrated campaign territories.
• Define and maintain the visual language of our brand across digital, social media, video, and beyond.
• Make decisive visual choices on typography, color, layout, photography direction, and motion.
• Stay actively ahead of design trends, visual culture, and how the best brands in tech communicate.

Team Leadership & Creative Quality

• Brief and guide the Designer, Copywriter, and rest of the creative team — shaping and elevating their output.
• Be the creative bar the team aspires to meet — review work with precision and give clear, constructive feedback.
• Collaborate closely with the Head of Marketing to ensure all creative efforts are rooted in strategy.

AI‑powered Production

• Use AI tools (Midjourney, Adobe Firefly, Runway, ElevenLabs, and similar) as a natural extension of your creative process.
• Rapidly prototype and visualize concepts using generative image and video tools.
• Produce high‑quality assets — visuals, video, copy, social content — with AI as a core instrument.
• Build and maintain prompt libraries, style references, and AI‑assisted templates that encode your creative vision.
• Identify emerging AI tools and evaluate their potential — stay a step ahead, and bring the team with you.
• Ensure all AI‑generated content is refined, on‑brand, and production‑ready — never raw, never generic.

What Skills Do You Require?

• 4–6 years of experience in art direction, creative design, or a closely related creative role.
• A portfolio that demonstrates strong conceptual thinking — not just polished execution.
• Proven ability to direct others: you can brief a team, give honest feedback, and lift the quality of work around you.
• Confident across digital‑first formats: social media, web, email, digital advertising, video.
• Proficient in industry tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Canva — or equivalent.
• Genuinely fluent with generative AI tools — you use them in your own work because they make it better, not just faster.
• Strong aesthetic sensibility: you know what makes things look great, and you won't accept generic AI output as a finished product.
• Good understanding of brand identity — how visual systems work and how to protect their integrity.
• A natural eye for detail — you notice the things others miss, and it shows in your work.
• You're more likely to find inspiration on TikTok or Instagram than on old, static platforms — and that's exactly right.