Content Specialist

Materialise NV; Belgique; Sur place; EUR 42 000 - 68 000; Plein temps

Résumé du poste

Materialise NV is seeking a Content Specialist who thinks strategically across channels and formats, turning business objectives into content that informs, inspires, and converts.

You will write copy for articles, webpages, whitepapers, case studies, newsletters, brochures, social media posts, video scripts, emails, and more, and collaborate with marketing managers to align the copy with the marketing strategy while ensuring brand consistency and SEO optimization.

Qualifications

• Superior written and verbal communication skills in English are required; native English-speaking candidates preferred.
• Knowledge of and interest in the tech sector; expertise as a copywriter in a technical or medical environment is a strong advantage.
• Excellent interviewing and listening skills.
• A portfolio of work that demonstrates versatility and creative thinking.
• Solid understanding of online marketing channels and formats.
• Ability to build strong working relationships across different teams and manage priorities of multiple stakeholders in a complex environment.
• A proactive work ethic, growth mindset, and desire to work for a fast-paced, highly innovative company.
• Flexibility and a dynamic outlook are a must.

Responsabilités

• Continuously build and improve understanding of the products and services Materialise provides to its customers.
• Elicit facts and raw content from technical experts.
• Write compelling, beautifully constructed copy for a variety of audiences across multiple media (articles, webpages, whitepapers, case studies, newsletters, brochures, social media posts, video scripts, emails, and more).
• Collaborate with marketing managers to align copy with the marketing strategy.
• Follow guidelines to ensure consistency with brand and product positioning.
• Optimize content for search engines with input from digital marketing colleagues.
• Proofread and edit others’ marketing materials.
• Stay up to date with developments in content marketing and proactively bring new ideas to attract our audience.
• Coordinate translation activities for marketing materials.

Connaissances

Copywriting

Content strategy

Editing

SEO optimization

Stakeholder management

Description du poste

In Materialise’s Staff department, we believe that meaningful impact starts with people and their expertise. If you’re passionate about shaping a strong, effective, and forward-looking organization, you’ll love being a part of this team. Through the knowledge and dedication of these teams, we’re creating value every day and building the foundation for long-term success. At Materialise, content is more than words on a page. It is how we build authority, engage our audiences, and bring complex technology to life in a way that resonates. We are looking for a Content Specialist who thinks strategically across channels and formats, turning business objectives into content that informs, inspires, and converts. If you are someone who combines a sharp editorial instinct with a clear understanding of how content drives the full marketing funnel, we want to hear from you.

Responsibilities

• Continuously build and improve understanding of the products and services that Materialise provides to its customers
• Elicit facts and raw content from technical experts
• Write compelling, beautifully constructed copy for a variety of audiences, and across a variety of media, including articles, webpages, whitepapers, case studies, newsletters, brochures, social media posts, video scripts, emails, and more
• Collaborate with marketing managers to align the copy with the marketing strategy
• Follow guidelines to ensure consistency with brand and product positioning
• Optimize content for search engines, using input from digital marketing colleagues
• Proofread and edit others’ marketing materials
• Stay up to date with developments in content marketing and proactively bring new ideas to draw our audience’s attention
• Coordinate translation activities for marketing materials

Requirements

• Superior written and verbal communication skills in English are required; we have a preference for native English-speaking candidates with excellent grammatical and linguistic skills
• Knowledge of and interest in the tech sector; expertise as a copywriter in a technical or medical environment is a strong advantage
• Excellent interviewing and listening skills
• A portfolio of work that demonstrates versatility and creative thinking
• Solid understanding of online marketing channels and formats
• Ability to build strong working relationships across different teams and manage the priorities of multiple stakeholders in a complex environment
• A proactive work ethic, growth mindset, and desire to work for a fast-paced, highly innovative company
• Flexibility and a dynamic outlook are a must

What's waiting for you

Work that matters. The technology we build at Materialise pushes the boundaries. You’ll find pride in building something that matters, whether you designed it, printed it, or shipped it. No matter your role, we unlock new possibilities to build a better and healthier world every day. At Materialise, we expect you to think about the customer, not just your task. You push for better solutions and care about the difference your work makes.

A people-centered space. When you join Materialise, you join a group of colleagues invested in you, not just your work. From your own team to a department across the world, you’ll find a sense of belonging with people who help without being asked, challenge you, and have your back. At the same time, we expect you to invest in the people around you —not just your own work — to make the group stronger than the sum of its parts.

An environment of trust. As a company of innovators, we know how crucial autonomy is in your work. When we hire you, we trust in your expertise, giving you space to organize your tasks, work flexibly, and make your own calls. At Materialise, we expect you to deliver on that trust and keep your commitments.

A career ready to build. When you see opportunities for your career to grow at Materialise, we encourage you to go for them. People shape a fulfilling career at their own pace here. At Materialise, we expect you to take initiative in your own development. Don’t wait for someone else to plan your career. Step into the space and make it count.

Make a difference in our Staff department. At Materialise, we’re all working towards making the world a better and healthier place every day. And you can be a part of it all! Explore our opportunities to become a part of our team.