Content marketeer

Payflip BV; Brussel Hoofdstad; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Equity

Remote work

Learning budget

Salary grid transparency

Job summary

Payflip BV is seeking its first Content Marketeer to design and build a scalable content machine for the AI era. You will own the workflows that multiply output, ensuring every asset drives funnel performance and supports sales and customer success.

You will lead multi-format content like videos, carousels, webinars, and calculators, while maintaining brand integrity and a data-driven approach. Join a fast-growing Belgian startup with equity and flexible remote options.

Qualifications

• 3–6 years in growth or content marketing, ideally in B2B SaaS or similar fast-growing company.
• You’ve grown organic or paid traffic or leads and can show the numbers.
• You produce content for conversion with hooks, offers and CTAs.

Responsibilities

• Build the AI content system and scale production.
• Create content that converts at volume across formats.
• Arm sales and customer success with ready-to-use content assets.
• Set the bar for content quality and brand alignment with the leadership.

Skills

Content marketing

Growth marketing

AI workflows

Conversion optimization

Multi-format content

Ownership

Team player

Dutch & English

Tools

AI tools

Job description

We are looking for our first Content Marketeer to build Payflip’s content machine for the AI era. You’ll design the system rather than write every word, produce content at a volume and speed a traditional team can’t match, and make sure every piece earns its place in the funnel.

Where you fit in

Payflip started as a flexible rewards tool. Today, we’re becoming Belgium’s salary super app: one platform where companies and people manage their salaries and benefits. With Payroll joining Flex, Food and Mobility, the product is complete. Our market has never been this clear: Belgian employers in specific FTE ranges whom we can name company by company.

This year, we laid the marketing foundations: a new website, new ads, our first TV commercials and a billboard campaign. What we haven’t built yet is a steady flow of content that brings those companies to us. In 2027, that’s about to change.

You’ll join a small marketing team that works as one. Our creative lead sets the brand and the big ideas. Our GTM engineer knows every company in our market and what it’s doing. A new performance marketeer distributes what you make. And every day, you’ll work closely with sales and customer success.

Your mission

Make Payflip the one and only trusted source of Belgian HR managers and CFOs, and the AI tools they use, turn to on salary, benefits and payroll, and turn that into a pipeline. Concretely, your job is threefold:

• Build the AI content system.
• Create content that converts, at volume.
• Arm sales and customer success.

To be clear: this is not just a copywriting role. Together with our creative lead, who owns the brand and the creative direction, you’ll set the bar for what content at Payflip can be, whether it’s a billboard, a video or a publishable salary bible.

After 12 months, we’d love to see:

• An AI content system in daily use, with production time per asset down and nothing that reads like generic AI content
• Every long-format piece (webinar, event, e-book) turned into a series of video and static snippets
• A reliable publishing rhythm, with ad variants delivered at the pace of the testing calendar
• Measurably better conversion, with download rates, landing page conversion and ad click-through up, and every win or loss documented
• Original Payflip content (benchmarks, tools, calculators) built on our own data and used for lead generation and by our colleagues
• Sales and customer success using the case studies, one-pagers and decks you made

About you

You would be a good fit with our team if most of this sounds like you:

• 3 to 6 years in growth or content marketing, ideally in B2B SaaS or another fast-growing company. You’ve grown organic or paid traffic or leads, and you can show the numbers.
• AI-native. You’ve built workflows that multiply output, not just used chat tools. You can judge what AI produces on accuracy and tone, which matters a lot when the topic is someone’s salary.
• You produce for conversion. The hook, the offer, the call to action, the landing page: you know what makes someone take the next step. You read the numbers to see why one version beat another.
• You find the original angle. Give you a dataset, a customer call or a salary expert, and you come back with a story people want to share.
• Multi-format. You make short videos, carousels, podcast and webinar clips and simple calculators with AI tools and templates, with an eye for what looks on-brand. You adapt rather than design from scratch.
• High ownership. You own results, not just output, and propose what to make next based on data rather than waiting for a brief.
• Reliable and team-minded. You deliver what you promise, put the team’s success first and thrive on feedback.
• Fluent in Dutch and English.

Can’t tick every box? No worries. Above all we value a high internal drive, curiosity and strong potential: convincing us of this in the hiring process is guaranteed to make you a Payflip’er!

About us

Payflip’s mission is to thoroughly shake up the Belgian compensation landscape. Do you have health insurance, group insurance, a company car, a bike lease, meal vouchers, and a flex plan spread across six different tools? And an incomprehensible monthly payslip in yet another one?

Gone are these days. Enter: Payflip’s salary super app.

One platform, all salary stuff. That way, every employee truly has their salary in their own hands, and an employer wastes less time on fragmented admin. The result? More focus on the team’s financial literacy. Without administrative headaches for the HR team.

We’re a young, fast-growing start-up. A quirky bunch of software developers, product designers, account executives, support specialists & customer success managers. Joining the Payflip community means becoming part of a tight-knit team where you can take on clear responsibilities and grow with the organization. Let’s put it this way: a Payflip’er smells the opportunity of ownership from miles away!

Payflip’s Culture

Our company culture revolves around 3 pillars:

Transparency. We are 100% transparent with everything that happens in the company. We tell each other everything. There is not even one Google Drive file in our archive that is not accessible for all.

Eagerness to learn. You have at least 1 day per month dedicated to learning. Together with your team, you investigate market trends or fix company inefficiencies you choose yourself.

Ownership. As we are a growing team, we’d better all make our hands dirty if we want to step up our game. In order to thrive, you will have to come out of your comfort zone and take up responsibilities, just like all of us.

At Payflip, everyone is an entrepreneur! And because we walk the talk, each team member receives meaningful equity of the company. Growing together at its best!

What’s in it for you

We want to remain true to our mission and therefore provide the most optimized salary package in the Belgian SME market. You will receive:

• A transparent salary based on your impact (check our salary gridhere)
• Meaningful equity (stock options)
• Top-notch flexible reward plan
• The Alan healthcare package
• Meal vouchers (through Payflip, of course) and eco vouchers
• A mobility budget or company car
• Remote work as much as you prefer: our office is opposite Brussels Central Station, but we also offer coworking in Antwerp (Silversquare) and Ghent (Wintercircus)
• Home office compensation
• An L&D budget so you can further develop yourself
• Workation? You get a generous remote working budget for coworking spaces in Belgium and abroad!

Payflip uses an open salary grid and for this vacancy we’re aiming to hire for the B1 range.