Content & Campaign Marketer

Xeryon; Vlaams-Brabant; Remote; EUR 55,000 - 85,000; Full time

Job summary

Xeryon is seeking a Content & Campaign Marketer in Leuven, Belgium. You will drive thought leadership, turn R&D know-how into credible content, and execute targeted campaigns that nurture leads into pipeline.

You will measure performance with analytics, optimize nurture flows, and collaborate with sales, R&D and external partners to keep multiple projects on track. A strong English writer with ABM and WordPress experience will thrive here.

Qualifications

• 5+ years of B2B marketing experience with a track record in content and campaign management.
• Strong writing skills in English with ability to explain technical topics clearly.
• Hands-on experience building and measuring nurture flows.
• Analytical mindset; comfortable with data to drive decisions.
• Experience with WordPress and Google Analytics.
• Experience with account-based marketing (ABM).
• Strong project management and coordination skills.
• Digitally savvy and curious about new tools, including AI.
• Thrive in a deeply technical environment and learn product intricacies.

Responsibilities

• Develop content and thought leadership strategies: editorial plans, themes and formats.
• Write and edit content: articles, case studies, web copy, emails, webinars.
• Collaborate with R&D to translate engineering know-how into credible content.
• Research market trends and competitors, shaping positioning and content.
• Create, manage and publish content on WordPress in coordination with the website lead.

Skills

B2B marketing

Strong writer

Nurture flows

Analytics

WordPress

Google Analytics

ABM

Project management

Digital tools

Technical environment

Tools

WordPress

Google Analytics

Job description

Content & Campaign Marketer

Location: Leuven, Belgium | Contract: Full-time

The role

Content and campaigns are at the core of this role. You help drive Xeryon's thought leadership in precision motion, turning the know-how of our R&D team and engineers into content that technical buyers read and trust. You then bring that content to the right people through well‑run campaigns and nurture flows that turn interest into pipeline. You look at everything through an analytical lens: what works, why, and what to change next.

What you will do

Content and thought leadership

• Help drive Xeryon's thought leadership: editorial plan, themes and formats.
• Write and edit content yourself: articles, application stories, web copy, emails, webinar and event content.
• Work closely with our R&D team and engineers to capture their expertise and translate it into clear, credible content.
• Independently research the market, competing technologies and applications, and connect the dots on where and why Xeryon is a strong replacement for existing alternatives. Turn these insights into positioning and content.
• Create, manage and publish content on our WordPress website, in coordination with our digital expert who leads the website.

Campaigns and nurture

• Plan, launch and optimise campaigns across paid search and paid social, focused on qualified leads rather than volume.
• Design and run nurture, growth and activation flows across the customer journey.
• Support account based marketing programmes for key target accounts, together with sales.

Analysis and optimisation

• Measure content and campaign performance (e.g. in Google Analytics and CRM).
• Analyse nurture flows: where leads engage, where they drop off, and what moves them forward.
• Turn data into clear recommendations and act on them.

Coordination

• Keep multiple projects on track and coordinate with sales, R&D, management, and external partners.

What you bring

• 5+ years of B2B marketing experience, with a clear track record in both content and campaign management.
• A strong writer in English who can make technical topics clear without oversimplifying them.
• Hands‑on experience building and optimising nurture flows, including how to measure them.
• An analytical mindset: you are comfortable with data and use it to make decisions.
• Experience with WordPress and Google Analytics.
• Experience with account‑based marketing.
• Strong project management and coordination skills.
• Digitally savvy and curious about new tools, including AI.
• You thrive in a deeply technical environment and enjoy learning how the product works.

Strong plus

• SEO and SEM experience.
• Experience in an engineering, industrial or high‑tech company.
• Experience with marketing automation and CRM tools.
• Dutch or French.

What do we offer?

We offer a high‑impact position at the direct seat of innovation, where your work shapes groundbreaking precision technology.

• A competitive salary and benefits package aligned with your experience level.
• A dynamic work environment within a booming high‑tech scale‑up in Leuven.
• Direct ownership in defining and improving quality standards for world‑leading technology.
• A full‑time position with opportunities for long‑term professional growth in a supportive team.

Ready to Drive Quality?

If you are enthusiastic, driven, and ready to make your mark in precision engineering, we want to hear from you!

Following an initial screening, suitable candidates will be invited for an interview at our office in Leuven.