Campaign Activation Lead

United Beet Seeds BV; Tienen; Remote; EUR 80,000 - 120,000; Full time

Job summary

United Beet Seeds is seeking a Campaign Activation Lead based at our UBS headquarters in Tienen, Belgium. You will bridge strategy and execution across international markets, turning campaign ambitions into practical activation plans and market rollouts.

You will collaborate with Product, Market, Sales and local Field Marketing teams to ensure alignment, provide tools and playbooks, and coach teams to maximize campaign impact. Fluency in English is essential, with Dutch/French/German a plus.

Qualifications

• Bachelor's or master's degree in Marketing, Communications, Business, or equivalent experience.
• 5–10 years of experience in campaign activation, commercial marketing, go-to-market execution or similar role.
• Ability to translate strategy into activation plans and market execution.
• Experience across countries and cultures in an international business environment.
• Fluency in English; Dutch/French/German/Polish a plus.

Responsibilities

• Translate campaign strategies into activation roadmaps, tools and market rollouts across markets.
• Lead activation of commercial campaigns across international markets with consistent execution.
• Create market-ready activation plans and practical tools for local markets.
• Partner with Product, Market, Sales and BAC to align priorities and drive implementation.
• Coordinate and coach teams to enable effective activation and remove barriers.
• Monitor adoption, rollout progress and dependencies to keep initiatives moving.

Skills

Campaign activation

Go-to-market execution

International collaboration

Stakeholder management

Education

Bachelor's or Master's in Marketing/Communications/Business

Job description

At United Beet Seeds, strong products and ambitious campaigns only create value when they successfully land in our markets. As Campaign Activation Lead, based at our UBS headquarters in Tienen, Belgium, you play a key role in making that happen.

Bridging strategy and execution across international markets

Working within the global Brand, Activation & Communications (BAC) team, you help turn campaign ambition into market impact across our international markets. You translate agreed campaign strategies into clear activation plans, practical tools and successful market rollouts, ensuring campaigns are executed consistently while respecting local market realities.

You work closely with Product, Market, Sales and local Field Marketing colleagues, connecting global priorities with local needs and helping commercial teams adopt, execute and maximize the impact of our campaigns. By creating alignment, removing execution barriers and keeping initiatives moving forward, you help ensure campaigns deliver results where they matter most.

If you enjoy turning strategy into action, working across countries and cultures, and making a visible impact on commercial success, this is your opportunity to do exactly that.

As our activation capability continues to grow, you may also contribute to coordinating, developing and coaching a small activation-focused team.

How you will make an impact

You will:

• Help drive the UBS Campaign Planning process, translating commercial priorities into clear activation roadmaps and execution plans across markets.
• Lead the activation of commercial campaigns across international markets, ensuring consistent execution while respecting local market realities.
• Turn approved campaign strategies into practical activation plans, market-ready tools and successful rollouts.
• Partner with Product, Market, Sales, BAC and local Field Marketing teams to align priorities and drive successful implementation.
• Enable markets with the tools, guidance, playbooks and support they need to successfully activate campaigns.
• Act as the key link between global campaign direction and local execution, helping teams navigate challenges and remove barriers to success.
• Monitor campaign adoption, rollout progress and key dependencies, identifying risks and keeping initiatives moving forward.
• Gather feedback and best practices from markets and translate them into improved future activations.
• Contribute to a more consistent, scalable and impactful activation capability across UBS.
• Support the coordination, development and coaching of a growing activation-focused team.

What you bring

• A bachelor's or master's degree in Marketing, Communications, Business, or equivalent experience.
• 5-10 years of experience in campaign activation, commercial marketing, go-to-market execution, sales enablement or a similar commercial role.
• A proven ability to translate strategy into clear activation plans, practical tools and successful market execution.
• Experience working across countries, cultures and stakeholder groups in an international business environment.
• Agribusiness experience or strong affinity with agriculture is considered an asset.
• Strong collaboration and stakeholder management skills, with the ability to create alignment and drive execution across teams, functions and markets.
• The confidence to identify risks, challenge constructively and help others move forward.
• A structured, hands-on and solution-oriented approach, with a strong focus on delivering results.
• An understanding of commercial and sales realities, and a passion for helping markets succeed.
• Experience leading, coaching or coordinating others is considered a strong asset.
• Fluency in English. Additional languages such as Dutch, French, German or Polish are a plus.

Who you are

• You are someone who enjoys turning ideas into action and seeing campaigns succeed in the market.
• You are genuinely interested in agriculture and curious about the challenges and opportunities facing growers and agricultural markets. Understanding the realities behind our products helps you connect campaign strategy with meaningful market activation.
• You naturally connect people, teams and perspectives, creating alignment across functions, countries and cultures. You understand the bigger picture but are equally comfortable rolling up your sleeves and helping teams move from planning to execution.
• You build trust quickly, communicate clearly and know how to bring people together around a shared goal. Whether you're working with Product, Sales, Market or local Field Marketing teams, you create alignment, provide clarity and help teams move forward together.
• You are curious about different market realities and enjoy working in an international environment. You listen, learn and adapt, while maintaining focus on delivering results.
• When challenges arise, you stay solution oriented. You identify risks early, challenge constructively and help teams find practical ways forward.

Most importantly, you get energy from helping others succeed and from seeing well-executed campaigns create real impact in the field.