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EOC Group is seeking a Business Development & Startup Manager to drive market discovery, strategy, and growth across the European packaging value chain. You will identify growth segments, shape market entry plans, and lead partnerships with converters, brand owners, and coating formulators.
You will build a robust opportunity pipeline, guide co-development projects, and align product strategy with market needs while traveling regularly (50–60%).
As Business Development & Startup Manager, you will be responsible for the following:
You map and quantify the European packaging value chain: paper and board producers, converters, brand owners, recyclers, and technology suppliers
You identify growth segments (e.g. barrier coatings for food packaging, fiber-based solutions replacing PE, flexible packaging alternatives)
You develop a clear market entry and growth strategy for sustainable functional chemistry
You translate regulatory trends (PPWR, recyclability requirements) into business opportunities
You build and manage a qualified opportunity pipeline across the core applications: barrier coatings (grease, moisture, OTR/CO₂), heat seal coatings, adhesives for film lamination
You engage directly with packaging converters, paper and board manufacturers, brand owners (FMCG, food, e-commerce), coating formulators, and compounders
You drive strategic partnerships and joint development projects
You lead key customer journeys from concept to commercialization
You build a strong external network within the packaging ecosystem: industry associations (Cepi, Flexible Packaging Europe, etc.), technology suppliers and manufacturers, start-ups, and innovation hubs
You position the company as a thought leader in sustainable coating solutions
You represent the company at industry events and technical forums
You translate market needs into clear product and R&D requirements
You define and prioritize functional performance gaps: recyclability/repulpability, barrier performance versus cost, compatibility with existing converting processes
You work closely with R&D teams on the development and testing roadmap
You act as the internal expert on sustainable packaging applications
You support sales teams with technical positioning and value-based selling
You contribute to pricing strategy and value propositions
You build internal knowledge around regulation, market trends, and the competitive landscape
You hold a master's or bachelor's degree in sciences, economics, or equivalent, and have 10+ years of experience in the packaging industry (converter, paper producer, chemical supplier), or in functional coatings/polymer dispersions (latex, acrylics, PVAc)
You have a proven track record in business development, preferably in growth markets, and a strong existing network within the European packaging ecosystem
You have thorough knowledge of packaging technologies (paper/board, flexible) and barrier coatings/functional performance requirements
It is an additional asset if you have experience with sustainable (water-based) coating and adhesive technologies, knowledge of European sustainability and recyclability regulations, experience with co-development projects with customers, or a background bridging technical and commercial roles
You are an entrepreneur who creates opportunities out of ambiguity, and at the same time a network builder who connects the entire value chain and influences stakeholders
You are a strategic thinker with hands-on execution power, customer-focused and solution-driven
You communicate strongly, both technically and commercially, and are a bridge-builder and coach
You are resilient and adaptable in a fast-evolving market
You are willing to travel regularly: business travel takes up approximately 50 to 60% of your time
You will get a unique opportunity to shape a new growth platform in a fast-evolving market, with direct impact on the sustainability transition in packaging. It is a highly visible role in which you will have the space to build a strategic start-up from early stage to full scale, within a growth-oriented and sustainability-driven company. You will join a collaborative culture where you can count on technical support to arrive at customer-focused solutions. In addition, we offer a competitive salary package with performance incentives, a company car, and numerous other fringe benefits.