Brand & Menu Strategy Leader for Growth & Impact

McDonald's Corporation; Brussel Hoofdstad; Hybride; EUR 100 000 - 160 000; Plein temps

Avantages offerts par ce poste

Electric company car

Group insurance

Discount on all McDonald’s products

Résumé du poste

McDonald’s Belgium is seeking an experienced marketing leader to drive the brand, menu and communication agenda. You will lead development and execution of brand strategy, menu innovation roadmap and integrated marketing campaigns, reporting to the Chief Marketing Officer to accelerate brand growth.

You will manage a team and collaborate with Operations, Supply Chain and Finance to ensure successful launches and compelling consumer messaging across markets.

Qualifications

• Experience leading brand, menu and communication strategy.
• Proven track record in senior marketing, brand and commercial roles.
• Strong cross-functional leadership and stakeholder management.
• Experience with large marketing budgets and agency partnerships.

Responsabilités

• Define and lead the brand, menu and communication strategy for McDonald’s Belgium.
• Translate business objectives into impactful consumer campaigns and growth initiatives.
• Lead the development and execution of the annual marketing plan and campaign calendar.
• Drive menu innovation and portfolio management in partnership with Operations, Supply Chain, Finance and Consumer Insights teams.
• Oversee product launches and ensure compelling communication of menu innovations to consumers.
• Lead relationships with creative, media, production and PR agency partners.
• Manage significant marketing investments and ensure optimal return on investment.
• Represent Belgium in international marketing and menu forums.
• Build strong alignment across internal and external stakeholders.

Description du poste

McDonald’s Belgium is seeking an experienced marketing leader to drive the brand, menu and communication agenda. You will lead development and execution of brand strategy, menu innovation roadmap and integrated marketing campaigns, reporting to the Chief Marketing Officer to accelerate brand growth.

You will manage a team and collaborate with Operations, Supply Chain and Finance to ensure successful launches and compelling consumer messaging across markets.