Brand & Menu Strategy Lead — Growth & Campaigns

McDonald's; Diegem; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Electric company car

Best in class group insurance

30% discount on McDonald’s products

Résumé du poste

McDonald’s Belgium is seeking an experienced Head of Brand, Menu & Communication to lead the strategy for brand, menu and integrated campaigns. You will report to the Chief Marketing Officer and drive brand growth, guest traffic and marketing ROI in a fast-changing consumer landscape.

You will lead a team of four professionals, including two direct reports and a contractor, and collaborate with Operations, Supply Chain, Finance and external partners to execute a bold marketing agenda.

Qualifications

• Seasoned marketing leader with experience in brand, menu or commercial roles.
• Strong track record in brand building, integrated marketing and growth.
• Experience in food-centered business with product development or portfolio innovation.
• Ability to translate insights into campaigns, strategies and ROI.
• Proven ability to lead cross-functional initiatives with internal teams and external partners.

Responsabilités

• Define and lead the brand, menu and communication strategy for McDonald's Belgium.
• Translate business objectives into impactful consumer campaigns and growth initiatives.
• Lead the development and execution of the annual marketing plan and campaign calendar.
• Drive menu innovation and portfolio management with Operations, Supply Chain and Finance.
• Oversee product launches and communicate innovations to consumers.
• Manage relationships with creative, media, production and PR agencies.
• Oversee significant marketing investments and ensure ROI.
• Represent Belgium in international marketing and menu forums.
• Build alignment across internal and external stakeholders.

Connaissances

Brand leadership

Integrated marketing

Budget management

Stakeholder management

Team leadership

Cross-functional collaboration

Campaign strategy

Agency management

Description du poste

McDonald’s Belgium is seeking an experienced Head of Brand, Menu & Communication to lead the strategy for brand, menu and integrated campaigns. You will report to the Chief Marketing Officer and drive brand growth, guest traffic and marketing ROI in a fast-changing consumer landscape.

You will lead a team of four professionals, including two direct reports and a contractor, and collaborate with Operations, Supply Chain, Finance and external partners to execute a bold marketing agenda.