Brand & Content Architect — Premium Interiors

Flamant; Geraardsbergen; Remote; EUR 40,000 - 60,000; Full time

Job summary

Flamant, a leading Belgian premium interior and lifestyle brand, seeks a hands-on Brand/Content and Social Media Manager in Belgium. You will revamp the brand, own social media, and create content in collaboration with our in-house photography team.

The role covers retail, B2B, and e-commerce, ensuring a consistent brand story across channels. You will plan shoots, write copy for collections and campaigns, and help uplift the in-store experience with the Visual Merchandiser.

Qualifications

• Four or more years in brand, content or social media marketing, ideally in interior, lifestyle or premium retail.
• Hands-on: you create content yourself, from social media posts and short videos to layouts.
• A strong visual eye: you direct photographers and judge an image, a layout or a room setting with confidence.
• A strong writer in Dutch, French and English, with a feel for tone.
• Organised, creative and a natural team player across departments.

Responsibilities

• Revamp the brand: refresh how Flamant looks, sounds and feels, and translate into clear guidelines for tone of voice, visuals and brand applications.
• Own social media: plan the calendar, create and post content, engage with the community and grow reach.
• Create the content: plan and direct shoots with the in-house photography department and write copy for collections, campaigns, newsletters and product pages.
• One brand, every channel: ensure a single brand story across retail, B2B, and e-commerce including flamant.com.
• Uplift the in-store experience: collaborate with Visual Merchandiser on signage, in-store communication and atmosphere.
• Equip our dealers: provide catalogs, images and campaign materials to present Flamant correctly.
• Launch each collection: coordinate with Visual Merchandising and Purchase & Design for a unified message across all channels, including showroom events and trade fairs.
• Keep the brand up to date: update packaging, print, presentations and templates to avoid outdated branding.

Skills

Brand management

Social media marketing

Content creation

Visual design sense

Copywriting (Dutch/French/English)

Photography direction

Education

Bachelor’s or Master’s degree in Marketing/Communication

Tools

Adobe Creative Suite

Canva

Job description

Flamant, a leading Belgian premium interior and lifestyle brand, seeks a hands-on Brand/Content and Social Media Manager in Belgium. You will revamp the brand, own social media, and create content in collaboration with our in-house photography team.

The role covers retail, B2B, and e-commerce, ensuring a consistent brand story across channels. You will plan shoots, write copy for collections and campaigns, and help uplift the in-store experience with the Visual Merchandiser.