Brand Activation & Events Intern

AB InBev; Vlaams-Brabant; Sur place; EUR 8 928 - 13 392; Plein temps

Avantages offerts par ce poste

On-the-job learning

Mentorship programs

Access to training sessions

Résumé du poste

AB InBev in Vlaams-Brabant is seeking a proactive intern for brand activations. You will coordinate projects for major events and festivals, manage timelines, and work with various stakeholders. The role emphasizes hands-on experience, with learning through real-life business scenarios and mentorship. Ideal candidates should possess strong communication skills, be structured, and thrive in a fast-paced environment. Fluency in Dutch, French, and English is a plus, alongside creative thinking and a sales mindset.

Qualifications

• Hands-on and proactive attitude in managing projects.
• Strong communication skills for clear and concise discussions.
• Structured and organized, able to manage multiple projects in parallel.

Responsabilités

• Support the planning and execution of brand activations.
• Coordinate with agencies and internal stakeholders.
• Handle real-time problem solving during events and launches.

Connaissances

Project Coordination

Stakeholder Management

Communication

Problem Solving

Creativity

Excel Skills

Fluency in Dutch

Fluency in French

Fluency in English

Description du poste

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.

We empower you to dream big, lead change, and create a long-lasting legacy.

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That’s Who We Are: Come and OWN IT.

We’re looking for a hands‑on, structured, and proactive intern who thrives in a fast-paced environment and wants to work on high-impact brand activations across events, sports, and national partnerships.

You will be at the heart of major activations (festivals, sports, key national customers), contributing to projects that directly impact brand visibility, consumer experience, and sales performance.

What will you do during the internship?

• Project & Event Coordination
• Support the planning and execution of brand activations (festivals, sports, national accounts)
• Coordinate with agencies, suppliers, and internal stakeholders
• Manage timelines, deliverables, and budgets
• Build and maintain structured tracking files (Excel)
• Stakeholder Management
• Act as a point of contact for agencies, partners, and internal teams
• Align with marketing, sales, and legal teams
• Proactively follow up to ensure smooth execution
• On‑Site Execution
• Support activations on the ground (events, festivals, launches)
• Handle real‑time problem solving (logistics, last‑minute changes)
• Ensure high‑quality brand visibility and execution
• Brand Activation Support
• Work within brand guidelines and activation frameworks
• Support briefing of visuals, content, and concepts to optimise business
• Think along the consumer journey
• Performance & ROI Tracking
• Support tracking of volumes, activation costs, and consumer reach
• Contribute to simple ROI analysis (cost per consumer, impact tracking)

Start date: June, for 3 to 4 months.

Learning opportunities:

70% of your learning will come from on‑the‑job learning. As an intern, you’ll get the chance to experience the real‑life business whilst developing your skills – learning through experiencing different areas and building your own reputation.

20% of your learning will come from mentorship programmes, coaching, collaboration with key stakeholders and plenty of opportunities for feedback.

10% of your learning will come from formal training, including workshops & online training courses. We will provide you with continuous opportunities to elevate your skills with access to free training sessions facilitated by AB InBev and LinkedIn Learning.

What we’re looking for:

• Hands‑on and proactive — you take ownership and don’t wait for instructions
• Structured and organised — you can manage multiple projects in parallel
• Execution‑driven — you move fast and get things done
• Strong communicator — clear, concise, and reliable
• Creative thinker with a commercial mindset — able to translate ideas into activations that drive visibility, consumer engagement, and sales.
• Resilient and flexible — comfortable in a dynamic, high‑pressure environment
• Positive mindset — brings energy to the team
• Optional:
• Already experience in events, hospitality, or brand activations
• Strong Excel and PowerPoint skills
• Fluent in Dutch, French, and English
• Interest in sports, festivals, and partnerships
• Creative thinking but with a sales linked mindset