B2B Growth & Product Marketing Lead

Immoweb ltd.; Brussel Hoofdstad; On-site; EUR 90,000 - 120,000; Full time

Job summary

Immoweb is seeking a senior B2B Marketing Manager to shape how we position, launch and market our B2B products and commercial offers to professional customers, including real estate agencies, developers and notaries. You will connect customer insight, product development and commercial execution to drive measurable business impact.

You will join the Strategy & Growth Team, working with Product, Go-to-Market, Sales, Customer Care and Marketing to deliver clear value propositions and effective

Qualifications

• 5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market
• Proven experience developing and executing B2B marketing plans, including product launches, customer communications and campaigns
• Strong ability to translate complex products into clear value propositions and messaging
• Experience collaborating with Product, Sales, Customer Care and Marketing in cross-functional teams
• Strong communication, storytelling, analytical and project management skills
• Commercially minded, customer-centric approach with performance indicators
• Hands-on approach from strategy to customer-facing materials and campaigns
• Fluency in English and Dutch, strong French preferred

Responsibilities

• Product Marketing & Positioning
• Go-to-Market, Launches & Sales Enablement
• B2B Customer Marketing & Communications
• Customer Insight & Performance

Skills

B2B marketing

Product marketing

Go-to-market

Sales enablement

AI fluency

English and Dutch

Cross-functional collaboration

Tools

AI tools

Job description

Immoweb is seeking a senior B2B Marketing Manager to shape how we position, launch and market our B2B products and commercial offers to professional customers, including real estate agencies, developers and notaries. You will connect customer insight, product development and commercial execution to drive measurable business impact.

You will join the Strategy & Growth Team, working with Product, Go-to-Market, Sales, Customer Care and Marketing to deliver clear value propositions and effective