Area Sales Manager

Bureau d'Electronique appliquée S.A.; Luik; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Company car

Company phone

Meal vouchers

Hospitalization and group insurance

13th month

Remote work up to 2 days/week

Job summary

BEA designs and manufactures sensor solutions for automatic doors, with headquarters in Liège, Belgium. The role focuses on growing key accounts and strategic partnerships, with regional visits across Central Europe.

You will present complex technical solutions, translate needs into proposals and run negotiations to close deals. The position requires 5–10 years of B2B field sales, fluency in German and English, and up to 30% travel.

Qualifications

• 5–10 years B2B field sales experience.
• Proven experience selling technical products in industrial environments.
• Fluent in German and English.
• French, Polish, or another Eastern European language is an asset.
• Willingness to travel ~30% of the time (about one week in three).
• Comfortable working with numbers, presentations and BI tools.

Responsibilities

• Maintain and grow existing customer relationships and develop strategic partnerships with local key accounts and OEM subsidiaries.
• Plan and conduct regular customer visits across Central Europe, covering Germany, Switzerland and Eastern European countries.
• Present technical products and standards, translating complex information for different audiences.
• Identify opportunities with customers and prospects, prepare proposals and lead negotiations to closing.
• Deliver technical and commercial trainings to customers and their teams.
• Implement a clear sales strategy with KPIs and provide market and competitor insights.

Skills

B2B sales

Key account management

German language

English language

Travel willingness

Education

Higher education degree

Tools

BI tools

Microsoft Office

Job description

Your responsibilities

• Maintain and grow existing customer relationships and develop strategic partnerships with local key accounts and OEM subsidiaries.
• Plan and conduct regular customer visits across Central Europe, covering Germany, Switzerland and Eastern European countries.
• Present technical products, solutions and relevant standards convincingly, translating complex information for different audiences.
• Understand customer needs through active listening and thoughtful, relevant questions, and translate them into suitable solutions.
• Identify opportunities with existing customers and prospects, prepare proposals and lead negotiations through to closing.
• Implement a clear sales strategy supported by relevant KPIs and provide structured market, customer and competitor insights.
• Deliver technical and commercial training sessions to customers and their teams.

Your profile

• At least 5 to 10 years of experience in B2B field sales, ideally managing key accounts.
• Proven experience selling technical products; experience in an industrial environment is strongly preferred.
• Fluent German and English.
• French, Polish, or another eastern European language is an asset.
• Willingness to travel around 30% of the time - on average, approximately one week out of three.
• Comfortable working with figures, statistics, presentations, internal BI tools and the Microsoft Office suite.
• A higher-education degree is an asset; above all, we value relevant experience, technical curiosity and an understanding of demanding customer environments.

What sets you apart

• Humility: You are authentic, listen carefully and seek the best solution together with the customer.
• Curiosity and active listening: You ask many relevant questions, dig beneath the surface and genuinely want to understand products, standards, applications and customer processes.
• Consultative sales approach: You are not a hard seller; you build long-term relationships and earn trust through expertise and added value.
• Technical understanding: You quickly grasp technical concepts and can support demanding, detail-oriented customers with credibility.
• Teamwork and clear communication: You share knowledge, collaborate closely with internal experts and communicate precisely.
• Adaptability and humour: You are comfortable in a dynamic environment, remain pragmatic and do not take yourself too seriously.

What we offer

• An innovative, product-driven environment with attention to work-life balance.
• A comprehensive onboarding and training programme to help you understand our technologies, applications and markets.
• A full-time contract, 37 hours/week, with 20 legal holidays + 8 additional days.
• A flexible working environment, with an initial on-site onboarding period to help you connect with the team and get up to speed, followed by up to 2 days of remote work per week.
• An attractive salary package: company car, company phone, meal vouchers, eco vouchers, hospitalization and group insurance, individual and collective bonus, and 13th month.
• The salary range for this position will be shared during the first phone screening.
• Regular company events and employee-led initiatives through our Party Committee, with plenty of opportunities to connect and have fun together.
• Additional perks such as 14 weeks of parental leave for births or adoptions, for fathers, mothers and same-sex parents, with maternity leave paid at 100%.

About BEA

BEA designs and manufactures sensor solutions for automatic doors. Founded in 1965 and headquartered in Liège, Belgium, the company is organised into Business Units in Europe, the USA and Asia, with locations including Pittsburgh, Beijing, Tokyo and Singapore. More than 700 enthusiastic employees worldwide contribute their energy and talent to BEA's success every day. Our products are used in automatic door systems around the world. BEA is also expanding into access control, industrial doors, people transportation and new applications such as vehicle counting and logistics automation.

BEA is an equal opportunity employer, and we welcome team members regardless of race, colour, religion, gender, sexual preference, age or disability.

Ihre Aufgaben

• Bestehende Kundenbeziehungen pflegen und weiterentwickeln sowie strategische Partnerschaften mit lokalen Key Accounts und OEM-Niederlassungen aufbauen.
• Regelmäßige Kundenbesuche in Zentraleuropa planen und durchführen, insbesondere in Deutschland, der Schweiz und den osteuropäischen Ländern.
• Technische Produkte, Lösungen und relevante Normen überzeugend präsentieren und komplexe Inhalte adressatengerecht erklären.
• Kundenbedürfnisse durch aktives Zuhören und gezielte, relevante Fragen verstehen und in passende Lösungen übersetzen.
• Verkaufschancen bei Bestandskunden und Interessenten identifizieren, Angebote entwickeln und Verhandlungen bis zum Abschluss führen.
• Eine klare Vertriebsstrategie mit geeigneten KPIs umsetzen und Markt-, Kunden- und Wettbewerbsinformationen strukturiert zurückspielen.
• Technische und vertriebliche Schulungen für Kunden und deren Teams durchführen.

Ihr Profil

• Mindestens 5 bis 10 Jahre Erfahrung im B2B-Außendienst, idealerweise in der Betreuung von Key Accounts.
• Nachweisliche Erfahrung im Verkauf technischer Produkte; Erfahrung in einem industriellen Umfeld ist stark von Vorteil.
• Verhandlungssichere Deutsch- und Englisch.
• Französkenntnisse; Polnisch oder eine andere osteuropäische Sprache ist ein Plus.
• Reisebereitschaft von rund 30 % der Arbeitszeit - im Durchschnitt etwa eine Woche von drei.
• Sicherer Umgang mit Zahlen, Statistiken, Präsentationen, internen BI-Tools und der Microsoft-Office-Suite.
• Ein Hochschulabschluss ist von Vorteil; entscheidend sind Ihre relevante Erfahrung, Ihre technische Affinität und Ihr Verständnis für anspruchsvolle Kundenumgebungen.

Was Sie auszeichnet

• Bescheidenheit: Sie treten authentisch auf, hören zu und wollen gemeinsam mit dem Kunden die beste Lösung finden.
• Neugierde: Sie stellen viele relevante Fragen, gehen den Dingen auf den Grund und möchten Produkte, Normen, Anwendungen und Kundenprozesse wirklich verstehen.
• Beratender Vertriebsstil: Sie sind kein Hard Seller, sondern bauen langfristige Beziehungen auf und schaffen Vertrauen durch Kompetenz und Mehrwert.
• Technisches Verständnis: Sie erf