AI-Driven Fintech Product Marketing Designer for Growth

Delta by eToro; Oost-Vlaanderen; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Laptop & phone

Fully paid phone subscription

Healthcare benefits plan

Meal vouchers

Team drinks and events

Job summary

A leading fintech company is looking for a Product Marketing Designer to oversee the visual and strategic marketing for Delta and eToro Club. This dual role involves defining brand narratives, crafting marketing assets, and ensuring visual identity consistency across platforms. The ideal candidate has over 3 years of experience in a similar role, strong design skills, and the ability to leverage AI tools effectively. Competitive salary and benefits provided for team members based in Ghent.

Qualifications

• 3+ years of experience in a brand or product marketing design role, ideally in consumer apps or fintech.
• Strong portfolio showcasing strategic thinking and visual execution.
• Ability to maintain consistency across multiple brand identities.

Responsibilities

• Define brand positioning, messaging frameworks, and tone-of-voice guidelines.
• Design high-quality marketing assets for both Delta and eToro Club.
• Partner with growth leads on upsell campaigns and subscriber acquisition.

Skills

Brand narrative creation

Visual design proficiency

Strategic thinking

Proficiency in Figma

Attention to brand consistency

AI integration in workflows

Tools

Figma

CRM tools (e.g., Braze, Mailchimp)

Job description

Delta by eToro is an investment tracking app part of the eToro group. Our app is the #1 portfolio tracker trusted by millions of investors worldwide. We're in the middle of an exciting growth chapter: a transition to a more premium, AI-enhanced experience of our product, and an ambitious subscription programme targeting 9 figures ARR. The marketing team is small, cross-functional, and moves fast; sitting at the intersection of product, growth, and brand.

The Role

We're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual-threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.

You'll work closely with a product designer, growth and marketing leads, and a copywriter.

Owning the marketing execution track end-to-end across both products.

What You'll Own

Brand Positioning & Messaging - Delta and eToro Club

• Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns.
• Lead campaign narrative for Delta PRO and eToro Club's subscriptions.
• Write and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem.

Marketing Visuals - Across Both Brands

• Design high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments.
• Own the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream.
• Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products.

Campaign & Growth Support

• Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences.
• Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets.

Brand System & Consistency

• Maintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications.
• Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand.
• Coordinate with product design to keep marketing and product visual languages aligned across both products.
• Coordinate digital activation campaigns with our partners (including top tier Football clubs!).

Must-haves

• 3+ years of experience in a brand design, product marketing design, or marketing design role. Ideally, in a consumer app or fintech environment.
• A portfolio that shows both strategic thinking (positioning decks, messaging frameworks, brand narratives) and strong visual execution (campaigns, websites, paid creatives, emails)
• Comfort working across multiple brand identities simultaneously without losing consistency or quality.
• Proficiency in Figma. You work fast, you work clean, and you know how to build reusable systems.
• Strong typographic sensibility and attention to brand consistency across formats.
• Ability to move from a brief to a polished visual with minimal direction.
• Already using AI as a core part of your workflow. Not just for image generation, but for research, copy iteration, briefing, and accelerating creative output. You should be able to demonstrate this concretely.

Nice-to-haves

• Experience designing for mobile apps or working alongside product design teams.
• Familiarity with performance marketing formats (Meta, Google, TikTok) and what makes an ad creative perform.
• Experience with CRM/email design (Braze, Mailchimp, or similar).
• Knowledge of App Store Optimization (ASO) and how visual assets influence conversion.
• Hands-on experience with AI-powered design and productivity tools — knowledge of what MCPs (Model Context Protocols) are, and experience working with tools like Weavy or similar AI creative assistants is a strong plus.
• Interest in investing, fintech, or personal finance.

Soft skills

• You document your work and keep things organised (Notion, or equivalent).
• You communicate proactively. You give early previews, flag blockers.
• You're comfortable with context-switching between two distinct brands and products.
• You care about both craft and impact; you want your designs to convert, not just look good.

Well, we already mentioned the exquisite office in the city center of Ghent. We'll always make sure everybody in the team is compensated like they should be.

On top of that competitive salary, we offer the following extra benefits:

• Laptop & phone*
• Fully paid phone subscription*
• Healthcare benefits plan (DKV)*
• Meal vouchers*
• Some slick Delta swag
• Soft-drinks, coffee, water, all to your heart's content!*
• Team drinks and events

*Only applicable to team members who work from Ghent on our payroll.