AI-Driven Digital Marketing Leader for CX & Growth

HMS Industrial Networks SA

Wallonië

Hybride

EUR 90 000 - 130 000

Plein temps

Il y a 4 jours
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Avantages offerts par ce poste

Permanent contract
Homeworking 2 days/week
Training & development
Competitive salary package
International team culture

Résumé du poste

HMS Networks is seeking a Senior Digital Marketing Manager, AI Transformation & Customer Experience to lead digital growth and customer engagement across the Industrial Data Solutions division. You will shape digital marketing strategies, AI-enabled capabilities, and data-driven journeys in collaboration with Product, Sales, R&D, Analytics and Corporate Marketing.

The role emphasizes leadership, multi-channel campaigns, AI adoption, customer insights, and end-to-end journey optimization.

Qualifications

  • Bachelor's degree or equivalent in Marketing, Business, Communications or Analytics.
  • 12+ years in B2B digital marketing, integrated marketing, customer experience, product marketing, or demand generation.
  • 5+ years of leadership or team management experience.
  • Strong experience in Belgian/Central European markets.
  • Fluent in English and French.

Responsabilités

  • Lead, coach, and develop a marketing team.
  • Develop and execute digital marketing strategies.
  • Lead AI-enabled marketing capabilities and data-driven customer journeys.
  • Drive integrated campaigns across web, email, social, paid media, events, and ABM.
  • Establish KPIs, dashboards, and performance frameworks.

Connaissances

Strategic marketing
Digital marketing
Team leadership
AI in marketing
Customer insights
CRM platforms
Power BI
Multichannel campaigns
B2B tech
Data analytics

Formation

Bachelor's degree in Marketing, Business, Communications or Analytics

Outils

Dynamics 365
Marketo
Salesforce
HubSpot
Power BI

Description du poste

HMS Networks is seeking a Senior Digital Marketing Manager, AI Transformation & Customer Experience to lead digital growth and customer engagement across the Industrial Data Solutions division. You will shape digital marketing strategies, AI-enabled capabilities, and data-driven journeys in collaboration with Product, Sales, R&D, Analytics and Corporate Marketing.

The role emphasizes leadership, multi-channel campaigns, AI adoption, customer insights, and end-to-end journey optimization.

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