AI-Driven Marketing Strategy Leader

Asenium Consulting; Brussel Hoofdstad; Sur place; EUR 90 000 - 150 000; Plein temps

Résumé du poste

Asenium Consulting seeks a Senior AI Marketing Strategist to lead AI adoption across a complex digital marketing ecosystem. You will connect Marketing, Content, SEO/GEO, Customer Experience, Data and AI to deliver measurable business impact and improved customer journeys.

You will define AI use cases, roadmap prioritization, and business cases, while leading AI-powered website and content intelligence initiatives and scaling marketing automation across teams.

Qualifications

• 15+ years in Digital Marketing, MarTech or Digital Experience.
• Strong AI product management with use-case identification, roadmap and change management.
• Deep knowledge of Generative AI, LLMs, prompts, RAG and evaluation frameworks.
• Familiarity with AI agents, multi-agent systems, tool calling, workflow orchestration.
• Understanding of semantic/enterprise search, knowledge retrieval and GraphRAG.
• Expertise in SEO, GEO, paid media, content strategy, customer journeys, conversion optimization and analytics.
• Proven experience leading cross-functional initiatives and translating emerging tech into business value.

Responsabilités

• Define and prioritize AI use cases, roadmaps and business cases.
• Lead AI-powered website and content intelligence initiatives from implementation to improvement.
• Identify and scale marketing performance agents to boost productivity.
• Define and execute Generative Engine Optimization with SEO/GEO teams.
• Monitor brand visibility and share of voice across AI-driven platforms.
• Evaluate agentic AI capabilities and integrate solutions into marketing ops.
• Establish measurement frameworks for adoption and value realization.

Connaissances

AI product mgmt

Generative AI

LLM fundamentals

Prompt engineering

RAG concepts

AI evaluation frameworks

AI agents

Multi-agent systems

Tool calling

Workflow orchestration

Agentic automation

Semantic search

Enterprise search

Knowledge retrieval

GraphRAG concepts

SEO

GEO

Paid media

Content strategy

Customer journeys

Conversion optimization

Marketing analytics

Cross-functional leadership

Formation

Bachelor/Master degree

Description du poste

Asenium Consulting seeks a Senior AI Marketing Strategist to lead AI adoption across a complex digital marketing ecosystem. You will connect Marketing, Content, SEO/GEO, Customer Experience, Data and AI to deliver measurable business impact and improved customer journeys.

You will define AI use cases, roadmap prioritization, and business cases, while leading AI-powered website and content intelligence initiatives and scaling marketing automation across teams.