Account-Based Marketing (ABM) / B2B Marketer

MakeWaves, Inc.; Antwerpen; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Belgian benefits suite

Company car

Meal vouchers

Hospitalization & pension

Growth opportunities

Ownership & impact

Team events

Résumé du poste

MakeWaves, a Belgian ABM-focused agency, seeks an Account-Based Marketing strategist to drive predictable revenue from Antwerp and Ghent. You will design hyper-targeted campaigns that penetrate the C-suite and accelerate complex sales cycles.

As part of a transparent culture, you’ll align marketing with sales, deploy multi-channel sequences, and measure success by actual revenue impact. Fluency in English and Dutch is required for senior client interactions.

Qualifications

• Minimum of 3 years in B2B marketing, demand gen, or ABM in fast-paced agencies or SaaS.
• Deep technical understanding of marketing automation and intent data integration.
• Fluent English and Dutch with the ability to present to C-level stakeholders.

Responsabilités

• Develop and execute full-funnel ABM strategies for mid-market and enterprise accounts.
• Deploy multi-channel orchestration using programmatic networks, LinkedIn, and targeted emails.
• Align marketing with sales to refine targeting and improve pipeline velocity.
• Analyze campaign performance through revenue impact and optimize actions.

Connaissances

ABM strategy

B2B marketing

HubSpot

Intent data

Analytics & attribution

English

Dutch

Outils

HubSpot

LinkedIn Campaign Manager

Programmatic networks

Description du poste

The landscape of B2B marketing is littered with campaigns that celebrate superficial engagement while sales pipelines remain empty. At MakeWaves, we vehemently reject this paradigm. We are a B2B Conversion Agency dedicated to engineering predictable revenue, and we are searching for an Account-Based Marketing (ABM) strategist who shares our disdain for vanity metrics.

If you possess the analytical rigor to design hyper-targeted, multi-channel campaigns that penetrate the C-suite and accelerate complex sales cycles, this is the environment where your expertise will directly impact the bottom line.

Who We Are

MakeWaves represents a new breed of growth professionals operating from Antwerp and Ghent. We partner with ambitious companies to create meaningful, measurable growth built on a foundation of data and the growth methodology.

Our culture is uncompromisingly transparent, prioritizing "culture over rules" and ensuring all cards are on the table. We do not simply follow industry trends; we actively drive them. By working as an extension of our clients' teams, we deliver fresh perspectives and sharp strategic insights exactly where they generate the most impact.

The skills you bring

• A minimum of 3 years of demonstrable experience in B2B marketing, demand generation, or dedicated ABM roles within a fast-paced agency or SaaS ecosystem.
• Deep technical understanding of marketing automation platforms (HubSpot expertise is highly preferred) and intent data integration tools.
• An uncompromisingly analytical mindset that completely rejects vanity metrics in favor of revenue attribution and account engagement scoring.
• Complete professional fluency in English and Dutch, combined with the consultative authority to present complex strategies to C-level stakeholders.

What You'll Be Doing

• Develop and execute full-funnel Account-Based Marketing strategies tailored to specific mid-market and enterprise accounts.
• Deploy multi-channel orchestration utilizing programmatic networks, LinkedIn Campaign Manager, and targeted email sequences.
• Foster deep alignment between marketing initiatives and sales teams to continuously refine targeting and improve pipeline velocity.
• Analyze campaign performance through the lens of generated revenue and formulate actionable optimizations.

What to expect

You’ll grow through the diverse expertise of your colleagues and challenging client collaborations. With extensive training, clear development paths, and personal support, you have everything to build a thriving career.

• A highly competitive base salary augmented by a comprehensive suite of Belgian extra-legal benefits
• Premium Company Car to facilitate sustainable travel
• Daily Meal Vouchers and annual Eco-Vouchers
• Premium Hospitalization and Group Pension Insurance
• A team of experts who support your growth and challenge you to get better
• Freedom to test your ideas, take ownership, and make a real impact
• Regular team lunches, after-work drinks, spontaneous memes, and memorable team events