Website Content Migration Specialist

Greencross Vets; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Greencross Vets is seeking an experienced Website Content Migration Specialist for a 3-month contract to support migrating content to a new digital platform. Based in our North Ryde Support office, this role drives the migration project end-to-end.

You’ll review, remediate and migrate content in Directus using approved templates and components, ensuring brand consistency, accessibility and SEO alignment across pages.

Qualifications

• Experience in website content management or migration.
• Experience using a CMS, Directus or component-based CMS is preferred.
• Strong writing, editing and proofreading skills; comfortable with spreadsheets and project trackers.
• KNowledge of SEO best practices for website content.
• Experience preparing and optimising images for digital channels.
• Excellent attention to detail and time management.

Responsibilities

• Content Preparation and migration: migrate and review content in Directus using templates and page specs.
• Directus component usage: validate banners, HTML blocks, FAQs, carousels, embeds and content blocks.
• Image and asset management: source and prepare images/assets for migration.
• Content development and brand consistency: edit content to align with brand guidelines.
• SEO and discoverability: implement migration recommendations with SEO partner.
• Quality assurance and launch readiness: proofread migrated pages for accuracy and accessibility.
• Project coordination: coordinate with PMs, developers, designers, SEO specialists and owners.
• Organise organisational change and initiatives to ensure compliant outcomes.

Skills

Content migration

Directus CMS

SEO optimization

Quality assurance

Stakeholder coordination

Brand consistency

Tools

Directus

Job description

At Greencross Pet Wellness Company, we’re passionate about helping pets and their people live happier, healthier lives. Across Petbarn stores, Greencross Vets, Specialist and Emergency hospitals, Support Office teams and Supply Chain Distribution Centres, our people work in diverse, dynamic and purpose-led environments every day.

Job Description

We are seeking an experienced, highly organised, Website Content Migration Specialist for a 3-month contract period to support the migration of website content to a new digital platform. Based in our North Ryde Support office this role will be instrumental in delivering our website migration project.

This hands‑on role is responsible for reviewing, remediating and migrating website content in Directus using approved CMS components, agreed templates, technical specifications, brand standards, accessibility requirements and SEO best practice.

Working closely with the website project team and key business stakeholders, the role will help ensure content is migrated accurately, consistently and on schedule, while supporting quality assurance and launch readiness.

What You’ll Lead

• Content Preparation and migration- Migrate, review and remediate approved website content in Directus using agreed templates, approved CMS components and page specifications. Review migrated pages against current Greencross Vets approved designs and correct missing, incomplete, duplicated, obsolete or incorrectly migrated content.
• Directus component usage. Use and validate approved Directus components, including banners, WYSIWYG content, HTML code blocks, FAQs, FAQ tabs, membership plans, comparison tables, carousels, Instagram feeds, Vimeo videos, Typeform embeds, general content blocks, and shared or nested content components.
• Image and asset management, Source, organise and prepare approved images and supporting assets for migration.
• Content development and brand consistency. Develop, edit and refine website content in line with brand, tone of voice, content guidelines and page objectives.
• SEO and discoverability. Work with the SEO digital partner specialist and agency to understand and action agreed SEO migration recommendations.
• Quality assurance and launch readiness- Proofread and review migrated pages for accuracy, consistency, formatting, links, images, metadata and accessibility requirements.
• Project coordination and stakeholder management. Coordinate with the project manager, developers, designers, SEO specialists, agencies and content owners to keep migration work moving.
• Design and deliver employment relations education, compliance programs and leader capability initiatives across frontline, operational and executive leadership populations.
• Partner on organisational change, workforce transformation, restructures, acquisitions and major business initiatives to ensure compliant and values‑aligned outcomes.

Qualifications

About You

You are an experienced Content Migration Specialist with a growth mindset, who is flexible, approachable and adaptable to adjust to project deliverables.

You will bring:

• Previous experience in website content management, digital content production or website migration.
• Experience using a content management system, with Directus or component-based CMS experience highly regarded.
• Strong writing, editing and proofreading skills. Confidence working with spreadsheets, content trackers and project management tools.
• Working knowledge of SEO best practice for website content.
• Experience preparing and optimising images for digital channels.
• Excellent attention to detail and a strong commitment to accuracy.
• Strong organisational and time‑management skills.
• Ability to manage a high volume of content and repetitive tasks while maintaining quality.

What do we need?

• Collaborative and easy to work with.
• Flexible when project requirements or priorities change.
• Committed to delivering a consistent and high‑quality client experience.

Additional Information

Why Join Greencross?

• Participate in a critical project function with meaningful influence across a diverse team
• Make your impact in a meaningful contract role
• Work with an experienced team in a purpose‑led business focused on pets, people and wellbeing.
• Join a growing organisation with career pathways across the broader Greencross and Petbarn network.

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