SEO and Web Specialist - Marketing and Communication

Lives Lived Well; Brisbane; Hybrid; AUD 85,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Salary packaging

Wellbeing leave days

Job summary

Lives Lived Well in Brisbane is seeking an SEO & Web Specialist to drive search visibility, website performance and digital optimisation.

You will own SEO strategy, conduct keyword research, optimise content, and collaborate with stakeholders to improve user journeys and accessibility across Queensland and New South Wales.

Qualifications

• Experience in SEO, website management or digital optimisation.
• Strong understanding of SEO principles and site performance.
• Experience using web analytics and reporting tools.
• Knowledge of content management systems and website publishing.
• Strong analytical and problem-solving skills.
• Excellent stakeholder engagement and communication skills.
• Experience translating analytics into actionable recommendations.
• Understanding of accessibility standards and best-practice digital experiences.

Responsibilities

• Manage and continually improve the Lives Lived Well website.
• Develop and implement SEO strategies to boost visibility and growth.
• Conduct keyword research to increase traffic and engagement.
• Optimize content, metadata, linking and page structure.
• Improve navigation, accessibility and user experience.
• Build landing pages and conversion pathways.
• Monitor website performance, analytics and search trends.
• Use data to identify opportunities for growth and continuous improvement.
• Collaborate with internal stakeholders to develop engaging digital content.
• Champion digital best practice, accessibility and innovation.

Skills

SEO

Website management

Digital optimisation

Analytics

Stakeholder engagement

Tools

Google Search Console

SEMrush

Ahrefs

Job description

SEO & Web Specialist | Digital Experience

Brisbane | Hybrid Working Arrangement

$85,000 - $90,000 + Super + Salary Packaging + 5 Wellbeing Leave Days

SEO | Website Performance | User Experience | Digital Optimisation

Help More People Find Support When They Need It

At Lives Lived Well, we know that for many people, seeking help starts online.

Whether someone is looking for alcohol and other drug support, mental health services, gambling help or wellbeing programs, their digital experience matters.

We're looking for a passionate SEO & Web Specialist to help ensure people can easily find, access and engage with the information, services and support they need.

This is an opportunity to combine technical expertise, creativity and data-driven decision-making to improve website performance, strengthen search visibility and create better digital experiences for thousands of people across Queensland and New South Wales.

Why This Role Matters

The right information at the right time can change someone's life.

As our SEO & Web Specialist, you'll help ensure people can quickly find support, access services and take their next step towards better wellbeing.

From improving search rankings and website performance to creating intuitive user journeys and accessible digital experiences, your work will directly contribute to helping more people connect with the support they need.

Why You'll Love This Role

• Hybrid working arrangements
• Salary packaging benefits
• Five additional paid wellbeing leave days each year
• Genuine ownership of SEO, website performance and digital optimisation strategy
• Work with passionate and purpose-driven teams
• Ongoing learning and professional development opportunities
• Meaningful work that improves access to support and services

What You'll Be Doing

• Manage and continuously improve the Lives Lived Well website.
• Develop and implement SEO strategies that improve search visibility and organic growth.
• Conduct keyword research and identify opportunities to increase website traffic and engagement.
• Optimise website content, metadata, internal linking and page structure.
• Improve website navigation, accessibility and user experience.
• Build and optimise landing pages and conversion pathways.
• Monitor website performance, analytics and search trends.
• Use data and insights to identify opportunities for growth and continuous improvement.
• Work collaboratively with internal stakeholders to develop engaging digital content.
• Champion digital best practice, accessibility and innovation.

What You'll Bring

• Experience in SEO, website management, digital optimisation or a similar role.
• Strong understanding of SEO principles and website performance.
• Experience using web analytics and reporting tools.
• Knowledge of content management systems and website publishing.
• Strong analytical and problem-solving skills.
• Excellent stakeholder engagement and communication skills.
• Experience translating analytics and user behaviour data into actionable recommendations.
• Understanding of website accessibility standards and best-practice digital experiences.

Highly Regarded

• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs or similar platforms.
• Experience working within a not-for-profit, health, community services or purpose-driven organisation.
• Experience improving website conversion pathways and user journeys.

Why Join Lives Lived Well?

At Lives Lived Well, you'll join a leading not-for-profit organisation committed to helping people live healthier, happier lives.

You’ll have the opportunity to influence how thousands of people discover and access our services while contributing to meaningful work that creates lasting positive change. Unlike many SEO roles focused solely on commercial outcomes, your work will help people connect with support when they need it most.

Lives Lived Well is an equal opportunity employer. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, and people with lived and living experience.