Web Strategy Lead: Growth & Cross-Functional Alignment

Apply; City of Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Job summary

Xero is seeking a Hybrid Web Strategy Specialist to align marketing strategies with cross-functional teams. You will own the digital front door, ensuring the web presence acts as a growth engine aligned with company strategy.

You will translate business goals into actionable digital requirements, partnering with Engineering and Product to prioritise work and deliver a clear, customer-centric experience.

Qualifications

• Background in web production, digital product management, or marketing technology.
• Translate high-level business goals into tactical web initiatives.
• Understand HTML, CSS, and CMS constraints to ensure design feasibility.
• Experience using analytics platforms and CRO testing to drive decisions.
• Excellent communication to align diverse teams around a roadmap.

Responsibilities

• Collaborate with design and engineering to translate business goals into web capabilities.
• Prioritize the web backlog and balance new features with technical debt.
• Evolve CMS content model and promote reusable component patterns.
• Conduct design QA to ensure launched work matches creative vision.

Skills

Web production

Digital product management

Marketing technology

Analytics platforms

Conversion rate optimization

Communication

Figma

Jira

Tools

CMS models

HTML

CSS

Job description

Xero is seeking a Hybrid Web Strategy Specialist to align marketing strategies with cross-functional teams. You will own the digital front door, ensuring the web presence acts as a growth engine aligned with company strategy.

You will translate business goals into actionable digital requirements, partnering with Engineering and Product to prioritise work and deliver a clear, customer-centric experience.