Senior Manager, Web Strategy

Apply; City of Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Xero is seeking a Hybrid Web Strategy Specialist to align marketing strategies with cross-functional teams. You will own the digital front door, ensuring the web presence acts as a growth engine aligned with company strategy.

You will translate business goals into actionable digital requirements, partnering with Engineering and Product to prioritise work and deliver a clear, customer-centric experience.

Qualifications

• Background in web production, digital product management, or marketing technology.
• Translate high-level business goals into tactical web initiatives.
• Understand HTML, CSS, and CMS constraints to ensure design feasibility.
• Experience using analytics platforms and CRO testing to drive decisions.
• Excellent communication to align diverse teams around a roadmap.

Responsibilities

• Collaborate with design and engineering to translate business goals into web capabilities.
• Prioritize the web backlog and balance new features with technical debt.
• Evolve CMS content model and promote reusable component patterns.
• Conduct design QA to ensure launched work matches creative vision.

Skills

Web production

Digital product management

Marketing technology

Analytics platforms

Conversion rate optimization

Communication

Figma

Jira

Tools

CMS models

HTML

CSS

Job description

The role / impact

Serve as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments. As the owner of Xero's digital front door, you will ensure our web presence functions as a growth engine that aligns seamlessly with our overall company strategy.

Act as a bilingual strategist who bridges the gap between design and code, translating high-level business goals into actionable digital requirements. You will act as the central point for all marketing stakeholders and partner with Engineering and Product to prioritize and bring that work to life. Your ultimate mission is to ensure every visitor moves with clarity, confidence, and momentum toward becoming a customer.

The team / how they connect

The web strategy team connects cross-functional groups across brand, creative, performance marketing, and product teams to drive unified digital priorities. We partner closely with engineering colleagues to translate high-fidelity designs into detailed technical requirements and user stories. Together, we collaborate to build a flexible library of reusable components and cohesive brand experiences.

The team is currently working on / Initially, you will help support

• Optimising user journeys and mapping personas to reduce bounce rates and turn more visitors into leads.
• Prioritising the web backlog to balance new marketing features against technical debt.
• Evolving the CMS content model and championing component-based design for a flexible library of reusable patterns.
• Conducting design quality assurance before launch to ensure the final coded product matches the creative vision.

Where and how you can work

Xero offers flexible working arrangements that blend remote and office-based environments. You will have access to our vibrant office spaces for collaborative boost days to connect with your team in person, while enjoying the flexibility to work from home during the week.

Here are some of the things we are looking for

• A strong background in web production, digital product management, or marketing technology.
• A proven ability to translate high-level business strategies into tactical web initiatives.
• An understanding of technical constraints like HTML, CSS, and CMS models to ensure design feasibility.
• Extensive experience utilising analytics platforms and conversion rate optimisation testing to drive digital decisions.
• Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.
• Proficiency with design collaboration tools such as Figma and project management systems like Jira.

Apply even if your experience isn\'t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.