Senior Manager, Web Strategy

Xero; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Xero is seeking a web production-minded strategist to own the digital front door, aligning marketing work with engineering and product. You will translate business goals into actionable web requirements and ensure the site becomes a growth engine.

You will collaborate with brand, creative, performance marketing, and product teams to deliver reusable components and cohesive brand experiences. Flexible hybrid work supports collaboration and asynchronous work.

Qualifications

• Experience in web production or digital product management.
• Ability to translate business strategy into web initiatives.
• Knowledge of HTML/CSS and CMS models.
• Experience using analytics and CRO testing.
• Strong communication and cross-functional leadership.

Responsibilities

• Optimise user journeys and map personas to reduce bounce and generate leads.
• Prioritise web backlog balancing marketing features and technical debt.
• Evolve CMS content model and promote reusable component patterns.
• QA design and ensure implemented product matches creative vision.

Skills

Web production

Digital product management

Marketing technology

Translate business goals

Analytics platforms

Conversion rate optimization

Communication

Figma

Jira

Tools

Figma

Jira

Job description

The role / impact

Serve as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments. As the owner of Xero's digital front door, you will ensure our web presence functions as a growth engine that aligns seamlessly with our overall company strategy.

Act as a bilingual strategist who bridges the gap between design and code, translating high-level business goals into actionable digital requirements. You will act as the central point for all marketing stakeholders and partner with Engineering and Product to prioritize and bring that work to life. Your ultimate mission is to ensure every visitor moves with clarity, confidence, and momentum toward becoming a customer.

The Team / How They Connect

The web strategy team connects cross-functional groups across brand, creative, performance marketing, and product teams to drive unified digital priorities. We partner closely with engineering colleagues to translate high-fidelity designs into detailed technical requirements and user stories. Together, we collaborate to build a flexible library of reusable components and cohesive brand experiences.

The team is currently working on / Initially, you will help support

• Optimising user journeys and mapping personas to reduce bounce rates and turn more visitors into leads.
• Prioritising the web backlog to balance new marketing features against technical debt.
• Evolving the CMS content model and championing component-based design for a flexible library of reusable patterns.
• Conducting design quality assurance before launch to ensure the final coded product matches the creative vision.

Where And How You Can Work

Xero offers flexible working arrangements that blend remote and office-based environments. You will have access to our vibrant office spaces for collaborative boost days to connect with your team in person, while enjoying the flexibility to work from home during the week.

Here are some of the things we are looking for

• A strong background in web production, digital product management, or marketing technology.
• A proven ability to translate high-level business strategies into tactical web initiatives.
• An understanding of technical constraints like HTML, CSS, and CMS models to ensure design feasibility.
• Extensive experience utilising analytics platforms and conversion rate optimisation testing to drive digital decisions.
• Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.
• Proficiency with design collaboration tools such as Figma and project management systems like Jira.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.