Web Content Specialist

HCF Australia; Sydney; On-site; AUD 90,000 - 125,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave (18 weeks)

Mental health and wellbeing programs

Discounts on HCF products

Job summary

HCF Australia is seeking a Web Content Specialist to bring our brand to life through engaging, customer-focused content. You’ll join the Brand and Content team to shape member experiences across digital channels, turning complex information into clear, accessible communications.

You’ll combine creativity with editorial excellence, ensuring content quality, governance and SEO alignment while collaborating with Marketing, Digital and internal stakeholders on campaigns and product launches.

Qualifications

• 5+ years in content, communications or digital marketing.
• Experience working in a regulated environment with stakeholder approvals.
• Solid understanding of SEO, content optimisation, analytics and performance reporting.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Create on-brand content across websites, email, social, articles and other digital channels.
• Turn complex information into clear, accessible content for members.
• Write, edit and optimise copy to support SEO and drive engagement.
• Collaborate with Marketing, Digital and internal stakeholders for campaigns and launches.
• Monitor content performance and apply learnings to improve the member experience.
• Uphold editorial standards, accessibility and content governance.

Skills

Writing

Editing

Proofreading

SEO

Analytics

Content strategy

Stakeholder management

Storytelling

Education

Relevant tertiary qualifications

Tools

Adobe Experience Manager

Adobe Analytics

Salesforce Marketing Cloud

JIRA

Confluence

Job description

Content Specialist

Bring our brand to life through content that makes a difference.

Make your words matter at HCF.

At HCF, we believe healthcare should be understandable, affordable and high quality for all Australians. As Australia’s largest not-for-profit health fund, we put people before profit and are committed to delivering Uncommon Care to our members.

We’re looking for a talented Web Content Specialist to bring this purpose to life through compelling, customer-focused content. Joining our Brand and Content team, you’ll help shape how members experience HCF across our digital channels, turning complex information into clear, engaging and meaningful communications.

This is an opportunity to combine your creativity, editorial expertise and digital marketing knowledge to create content that builds trust, strengthens our brand and makes a genuine difference to people’s healthcare experiences.

• This is a 12 month max-term contract *

What You’ll Do

• Bring our brand story to life – create engaging, on-brand content across websites, mobile, email, social media, articles and other digital channels.
• Put members at the centre – turn complex information into clear, accessible and useful content that helps people understand their healthcare options.
• Write, edit and optimise – produce high-quality copy that reflects our tone of voice, supports SEO and drives engagement and organic growth.
• Partner across the business – collaborate with Marketing, Digital and internal stakeholders to deliver content for campaigns, product launches and key business initiatives.
• Use insights to make an impact – monitor content performance, interpret analytics and apply learnings to continually improve the member experience.
• Champion content excellence – uphold editorial standards, accessibility and content governance, ensuring everything we publish is accurate, consistent and fit for purpose.

What You’ll Bring

You’re a confident writer and editor who knows how to make content work harder. You combine creativity with a sharp eye for detail, a strong customer mindset and an understanding of what makes digital content effective.

You’ll Also Bring

• At least five years’ experience in content, communications or digital marketing, supported by relevant tertiary qualifications.
• Strong writing, editing, proofreading and fact-checking skills, with experience producing content across multiple digital formats.
• Experience working within a regulated environment, navigating complex information and stakeholder approval processes.
• A solid understanding of SEO, digital content optimisation, analytics and performance reporting.
• Excellent stakeholder management skills and the ability to manage multiple priorities and deadlines.
• A proactive, collaborative approach, with the confidence to take ownership, share ideas and identify opportunities to improve.
• A genuine passion for creating customer-centric content and bringing a brand to life through storytelling.

Experience with Adobe Experience Manager (AEM), Adobe Analytics, Salesforce Marketing Cloud, JIRA, Confluence or agile ways of working would be advantageous. Experience in healthcare, health insurance or another regulated industry is also highly regarded.

Why HCF?

At HCF, your work contributes to something bigger. You’ll join a purpose-led organisation that puts members first and continually looks for better ways to support their health and wellbeing.

You’ll have the opportunity to collaborate with talented colleagues across Brand, Marketing and Digital, contribute to meaningful business initiatives and help make healthcare easier to navigate through the power of great content.

Our values guide how we work together: Step Forward, Stay Human, Walk in Their Shoes, Make It Better and Get There Together.

If you’re passionate about the power of words, love creating content that connects with people and want your work to have a meaningful impact, we’d love to hear from you.

Help us bring Uncommon Care to life, one piece of content at a time.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion: We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance: We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity: We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth: We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.